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Golden Mist by ABD brings French cask sophistication to brandy lovers
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Wednesday, 30 April, 2025, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Allied Blenders and Distillers (ABD), India’s 3rd largest spirits company by volume, has announced the launch of Golden Mist French Brandy in Karnataka. With this introduction, it marks its entry into the fast-growing prestige brandy segment. Golden Mist combines French craftsmanship with Indian expertise to deliver a smooth and rich blend. As part of the portfolio, Golden Mist strengthens the company's non-whisky premium offerings, reinforcing its commitment to diversifying and elevating its overall product range.
The prestige brandy segment in Karnataka is growing at double-digit in its early teens of 13.1%, significantly outpacing the overall brandy category's high single-digit growth. Golden Mist enters the market at a time when consumers are actively seeking authentic, high-quality offerings in the mid-premium range.
Golden Mist is crafted for discerning consumers who seek tradition with sophistication and elevated taste experiences. Aged in French oak casks for a crafted feel, the brandy offers a deep amber colour, a smooth and luxurious texture, and a flavour profile that balances grape notes with hints of liquorice, honey, and subtle spice.
The brand also introduces a distinctive packaging innovation with its 180 ml Hippy pack, making it the only brand in its segment to offer this option alongside traditional glass bottles. The Hippy pack, designed in an elegant gold colour, recognises the deep connect with southern culture and enhances Golden Mist's position as a standout offering in the prestige brandy segment.
Alok Gupta, managing director of Allied Blenders and Distillers, said, "Golden Mist represents everything the evolving Indian consumer is asking for; heritage, authenticity, and a superior taste experience, all delivered at an attractive price. We've drawn from traditional French brandy-making methods while crafting a product that resonates with Indian palates. This launch is in line with the organisational aim of bolstering our presence in the prestige and above segment."
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