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Beverages & spirits with an Indian touch to trend this wintry holiday season, predicts Godrej Food Trends Report 2022
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Friday, 16 December, 2022, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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As the wintry season sets in bringing with it the Christmas and New Year 2023 holidays, there is a profound change expected in the beverage segment across various parts of India; state experts. Due to the pandemic, consumers and hobbyists had invested their disposable time experimenting with various beverage preferences.
This in turn has led to a growing and renewed preference for flavored drinks and spirits that are infused with local Indian ingredients. With households opting to spend quality time with their loved ones, within the close comforts of their homes this season, consumers are expected to once again relive the experience of choosing beverages and spirits which include Indian ingredients.
This and several other interesting findings have been corroborated by 200+ experts for the annual Godrej Food Trends Report 2022- Collector’s Edition.
The Godrej Foods Trends Report 2022 - Collector's Edition has compiled evolving facets of culinary and beverage culture in India. These insights are based on opinions of over 200+ thought leaders that include celebrity chefs, home chefs, professional chefs, food bloggers, health professionals, media professionals, mixologists, nutritionists, restaurateurs, sommeliers, food producers, and more, all of whom share deep insights about their respective areas of expertise.
Savio Pereira, founder at Finest Journeys of India, said, “Thanks to the pandemic, there was a focus on looking at what ingredients and recipes were available or possible in India, leading to experimentation with new flavours, but with an Indian edge. The next year is going to reinforce this trend even within the alco-bev segment.”
Shatbhi Basu, mixologist, author, and owner, Creative Consults, said, “Quality Indian origin spirits will continue to grow. This is Renaissance time for our young entrepreneurs. They have passion and grit to make things happen. And indigenous spirits are part of that renaissance too. We must revitalise quality Feni and bring Mahua to the world.”
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