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Shilpa Shetty new brand ambassador for Romanov vodka
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Saturday, 27 May, 2006, 08 : 00 AM [IST]
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ollywood actress Shilpa Shetty as the new brand ambassador for Romanov vodka, which will be making its international foray shortly. Announcing that Shilpa Shetty would be appearing in the new ad campaign for the brand, Mallya said that choosing a woman of Shetty's stature to endorse an alcoholic beverage seemed the right choice. "She epitomises elegance and grace, embodying the qualities and aspirations of the upcoming and jet setting youth," he added.
Romanov has seen three avatar changes since its launch in 1997. With its new flavours that can easily be used with mixers, Romanov Tropical Thrill and Apple Thrill, the brand targets the young Indian drinker who loves the high life. While vodka sales make up around 2 per cent of the total alcohol sales in India, UB's Romanov and White Mischief, the recently acquired Seagrams brand, control 78 per cent of the sales in the country.
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