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Premium Russian Vodka comes to Bangalore
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Saturday, 09 June, 2007, 08 : 00 AM [IST]
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MV Chandrashekar, Bangalore
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the Eristoff Premium Vodka in India, in Bangalore. The product is blended and bottled at Nanjangud in Mysore. The company has taken up extensive testing before for the Indian market entry.
The two-century-old drink is one of the top 10 international vodkas. Eristoff is named after one of Russia's ancient and noble families. The original version of the Russian name " Eristoff " was Eristhavi which means "head of the nation" but translates accurately as "head of a military force".
Eristoff Premium Vodka is pure with a clean taste with no aftertaste. It is creamy, smooth and pleasant and is prepared from cent per cent pure grain spirit, triple distilled and charcoal filtered for absolute purity. Eristoff uses Prince Eristoff's original personal recipe of 1806 when vodka-making was both an art form and a matter of family pride.
The product is packaged in a unique bell-shaped bottle of contemporary style. The distinct blue colour of Eristoff is reinforced on the label. Priced at Rs 480 for 750 ml, Eristoff Premium Vodka is now available in leading licensed spirit stores and bars in Bangalore. Being an exceptionally pure spirit it goes with a variety of contemporary mixes.
Eristoff popularity has spread in the West including Europe. It has a good following among young adult Europeans. Today, it is the favourite vodka in Austria, Belgium, France, Portugal and Chile and one of the top favourites in Spain. Its popularity continues to soar with increasing sales every year, making it the fastest growing brand in its price-competitive segment.
In India, the vodka category growth continues to outperform the total spirits market growth. With recent local launches and the entry of international brands, the vodka category in India stands at approximately 2.8 million cases with a CAGR 2002-2006 of 47%. The vodka market in the country is estimated at four lakh cases annually and Eristoff Bacardi would become a market leader soon.
The company has a capacity to produce 300 million cases of premium vodka annually. Eristoff has a 25% share in the premium vodka segment worldwide. The growth rate in the premium vodka segment is around 20% in the country and about 40% globally.
Jayant Kapur, President & CEO, Bacardi Martini India Limited said, "With a booming economy, Indian consumers are increasingly connected to global trends and looking for new products.
Bacardi is a privately held company, producing and marketing a variety of premium, global spirit brands. The company has over 250 brands and labels, including: Bacardi rums, Martini & Rossi vermouths, Dewars blended scotch whiskies, Grey Goose vodka, Bombay Sapphire gin, Eristoff Premium Vodka and Cazadores Blue Agave tequila.
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