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Fat Brands & PepsiCo establish exclusive partnership to give consumers more of what they like
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Saturday, 05 June, 2021, 08 : 00 AM [IST]
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Los Angeles, USA
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FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of nine restaurant concepts, announces exclusive beverage partnership with PepsiCo, Inc. Building on the relationship PepsiCo has with Hurricane Grill & Wings, Yalla Mediterranean, and Ponderosa and Bonanza Steakhouses, the brand is expanding its beverage partnership with the company to include the Fatburger, Johnny Rockets, Elevation Burger, Buffalo’s Cafe and Buffalo’s Express brands.
Under the new agreement, domestic restaurants will offer patrons up to a dozen popular beverage choices from the diverse portfolio including Pepsi, Diet Pepsi, Mtn Dew, Brisk Iced Tea, Tropicana Fruit Punch and Dr Pepper through its bottling partnership in most markets. The two companies also will debut new, brand-specific offerings at the restaurant level, such as a new Fatburger Lemonade, as well as a variety of culinary innovations leveraging options from the company’s food and snacks lineup. In addition, many franchisees will expand their bottle and can offerings of soft drinks and Aquafina, and leverage digital expertise to further build upon their takeout/delivery business as consumer demand has increased.
Andy Wiederhorn, CEO, Fat Brands, said, “We’ve had a strong, dynamic relationship for many years, so we’re pleased to offer even more of our Fat Brands’ guests fan-classics from PepsiCo, in addition to exciting new offerings. At the same time, we’re embracing flexibility for customisation and brand innovation based on the needs of each of our unique restaurant brands and their identity. This collaboration will enable our restaurants to deliver even more fresh, authentic and tasty experiences to consumers.”
Hugh Roth, chief customer officer, PepsiCo Foodservice, “At PepsiCo, we offer a diverse array of choices across our food and beverage portfolio to bring smiles to people’s faces and meet their individual tastes and preferences. Our holistic partnership with Fat Brands boosts our shared ability to deliver the best and most modern consumer experiences by enhancing its restaurant’s range of delicious dishes with our breadth of beloved brands. We look forward to working together to deliver an unrivalled level of growth.”
The restaurant concepts expanding into the partnership will begin converting to products across the country starting later this summer. In the meantime, Fatburger, Johnny Rockets and Elevation Burger are embracing the newest piece of the #BetterWithPepsi campaign by encouraging burger lovers to celebrate National Hamburger Day on May 28.
The company is inviting consumers to score a Pepsi in either one of two ways:
Sharing a photo of themselves with a Pepsi and any burger of their choice purchased that day – even burgers from restaurants that don't serve Pepsi – on Twitter, Instagram or Facebook with the hashtag #BetterWithPepsi. Then, the brand will reach out to verify the consumer's associated receipt(s) that clearly show a burger and a Pepsi purchase.
Clicking a #BetterWithPepsi ad on Facebook or Instagram, then sharing their receipt(s).
Once the brand verifies the receipt(s), consumers will be provided a rebate via Venmo, PayPal, or digital gift card up to $3.49.
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