& Beverage News – The Profile
Segment & Readership Profile:
About the Editor:
Food & Beverage News
– The Profile
With the overwhelming successes of the Green and White Revolutions,
India is now fervently poised for the Food Revolution that will ensure agricultural
diversification and large investments in food processing. The entry of multinationals,
aggressive rise of commodity branding and low cost of technology are changing
the economics of the Indian food industry. The rise of aggressive regional players
making forays into categories where entry barriers are low and a boom in Indian
FMCG markets and the rising need for these products are the key reasons for
this growth in food business.
Indian agriculture is in the throes of a paradigm shift, thanks
to the structural changes in the Indian economy. With the country achieving
self-sufficiency in grains production, emphasis has changed from subsistence
farming to commercialization, opening up vast opportunities for value-addition,
packaging and exports, with a strikingly high level of technological involvement.
The holistic concept of food security, however, has two dimensions
– availability of food and access to food. While the former has been achieved,
the same is not the case with the latter. Despite bumper crops, distribution
of food grains continues to be faulty – almost 30% of the food produced
in the country is wasted. In such a scenario, it is important for us to reorient
our historical agricultural policy framework – from managing shortages
to promoting efficiencies and value addition. Moreover, there is a need to increase
the range of foods available to improve overall nutrition. The benefits in terms
of health, vitality and productivity are obvious, and cannot be underestimated.
F&B News, India’s first newspaper in this sector,
provides a comprehensive view of the food and beverage industry The Indian food
market is approximately Rs 2,50,000 crore ($69.4 billion), of which value-added
food products comprise Rs 80,000 crore ($22.2 billion). Despite food production
in the country is expected to double by the year 2020, not much attention has
been given to the growth of this vital industry, with no standard publication
highlighting the importance of this sector. F&B News aims to cover news,
events, research, innovations, new products & processes, marketing and so
on (both national and international), which will broadly cover around 75 key
areas in the food, beverage and its allied segments. These include food processing,
bakery, confectionery, dairy, meat & poultry, fruits & vegetables, fisheries
(including aquaculture), food ingredients, grocery retail, packaging, alcoholic
beverages, soft drinks and bottled drinking water, canning, fats and oils, filters
and filtering materials, flavours and flavour enhancers, nutrient additives,
frozen food/refrigeration and thermo processing, among others.
With food production expected to double by 2020, large investments
are already going into food and food processing technologies, skills and equipment.
Given the changing industry dynamics, it is paramount for F&B News to highlight
news, issues and events in the sector, some of which are briefly discussed below.
- The food processing industry is witnessing a 20% annual growth rate and,
consequently, the demand for processed foods and beverages in the country
is constantly on the rise. There are 300 million upper-and-middle-class
consumers of processed and packaged food in the country, and another 200
million are expected to shift by 2010. In the scenario, the food processing
industry has been accorded priority status by the new government with Subodh
Kant Sahai holding independent charge of the Ministry of Food Processing
- Processed foods are primarily derived from agricultural commodities,
which often incur multiple taxes at various stages. This multiple taxation
has a cascading effect on prices. Moreover, there is a wide variation in
the level of taxes across states, which creates a barrier to the free flow
of materials from the farm to the factory and ultimately to the consumers.
- Post-Green Revolution, it is essential that agricultural research reoriented
to address new challenges. As the existing crop seeds have reached yield
saturation, there is an urgent need to evolve transgenic varieties through
the application of biotechnology, RNA use, and molecular biology. These
varieties should have high yield, short maturity, pest and disease resistance,
stress tolerance, and wider adaptability.
- With the help of indigenous breeds improvement programme, nutritional
research and improved cost-effective vaccine programmes, India has achieved
the distinction of being the highest milk producing country in the world.
Similarly, with processes in place to improve quality of marine products
for internal and export markets, India is the seventh largest producer of
fish in the world and is ranked second in inland fish production.
- Special foods are available for every patient today, be it hypertension,
diabetes, obesity, or even weight reduction. For instance, diet food and
nutraceuticals are the latest fad. The market for sugar-free confectionery
and snack products is growing steadily. Motivated by a desire for maximum
indulgence coupled with a wish for calorie control and health benefits,
consumers are increasingly choosing sugar-free and sugar-reduced products.
- Packaging of food products has become important in order to ensure safety
and hygiene and to eliminate the possibility of adulteration. In some cases,
more than 50% of the price of a product goes towards packaging. Good packaging
will greatly catalyze the development of a food-processing sector. However,
packaging industry is yet to achieve international standards in the country.
While F&B News will focus on all these issues, it will also comment on the
government policies, rules and regulations. There will be regular columns on
food security and safety, research, new products and processes, innovations,
new technology and equipment, export and import, marketing, international developments,
reports on trade fairs and seminars and interviews and special features by eminent
people in the industry.
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Target Segment &
Food & Beverage News will be read by CEOs as well as department
heads from R&D, Purchase, Production, QA/QC, Regulatory Compliance, Hygiene
& Sanitation Management, Legislation, Distribution, Logistics, Marketing
& Sales as well as General Management across the food and beverage manufacturing
industry across India. It will also reach out F&B managers in the top hotels
and restaurants. Secondary segments will include government officials, regulatory
authorities, research institutes, academia, consultants as well as equity analysts
who track the sector.
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Food & Beverage News is promoted by Saffron
Media Pvt. Ltd which owns Pharmabiz Group of media products. Saffron Media Pvt.
Ltd was incorporated in March 2000 in Mumbai with two partners namely Madan Bahal and P.A. Francis. Mr. Madan Bahal has various business interests in advertising and public relations other than publishing. Mr. P.A. Francis, a senior journalist with 30 years of experience in financial journalism is the CEO of the company and the managing editor for all the media products of the company.
Pharmabiz Groupís first product and widely known website Pharmabiz.com was
launched on May 22, 2000 which was followed by the launch of Chronicle
Pharmabiz, a weekly publication for the pharmaceutical, biotechnology and
During the last six years since its inception, Chronicle Pharmabiz the groupís flagship brand, has gained wide franchise in the pharmaceutical industry. It is the industryís preferred journal and has been the official publication for Indian Pharmaceutical Congress since the year 2002 (Pune), 2003 (Chennai) and now for 2004 (Kolkata).
Besides covering important pharma, biotech and healthcare events in the country, the publication also brings out country specific special issues on Sri Lanka, Pakistan, Singapore, UAE, Russia, China etc with tremendous success in terms of editorial contents and advertisements. The key advantages that Chronicle Pharmabiz offers its readers are unmatched content in terms of width and depth of coverage, related to the subjects that are influencing the dynamics of the pharma industry. Chronicle Pharmabiz has also been acknowledged for the timeliness and accuracy of reporting as well as its superior presentation and style.
From an advertiserís perspective, Chronicle Pharmabiz offers larger penetration across the Indian pharmaceutical industry. The largest audience reflects the entire spectrum of pharma decision makers, including CEOs to marketing and product management teams, to professionals in R&D, production, quality control, engineering services or the purchase officials. In addition, it is read amongst regulators, government authorities, academia and the trade.
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About the Editor:
P. A. Francis, the editor of Food & Beverage News, is already editor & publisher for other media products namely Pharmabiz.com, Chronicle Pharmabiz and Ingredients South Asia of the Group. Mr. Francis before setting up Saffron Media Pvt Ltd with Madan Bahal in April 2000, was the editor for Business Publication Division (BPD) of Indian Express Group in Mumbai from 1994 to 2000. In BPD, Mr. Francis launched India's first newspaper for the pharmaceutical industry, Express Pharma Pulse, in 1994. This was followed by a string of other publications for sectors like hospitality, tourism, textile, export import, etc.
Prior to this assignment he had worked as Bureau Chief for Observer of Business & Politics, a Reliance Group financial daily for 5 years and as a Special Correspondent for The Economic Times for 14 years. During his 35 years of journalistic career he had produced thousands of special reports, articles and editorial comments on pharmaceuticals and other industry segments. He had also widely traveled to several countries to participate in conferences as speaker on invitation by the organizers.
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