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Medjoul dates launched in Indian market ; expansion plans on the anvil
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Saturday, 13 June, 2015, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Medjoul, the variety of dates once reserved only for royalty, were launched in the Indian market recently, at an event attended by importers, merchants and retailers.
According to a press release issued by the company, the move comes after a steady increase in the demand and consumption for Medjouls in India over the last few years.
In fact, according to a market study conducted by research firm Netscribes, the market volume for Medjoul grew from US$60 million in 2009-10 to US$ 118 million in 2014-15.
With expansion plans in store, the product will be made available across Mumbai, Delhi and Bangalore by partnering with importers, merchants and retailers. The other key cities that will be targeted include Chennai, Hyderabad, Ahmedabad, Kolkata and Jaipur.
The dates are known to be excellent sources of antioxidants, vitamins and minerals that help develop healthier bones and reduce the risk of heart-related illnesses and high blood pressure. They are also used as ingredient in salads, juices, shakes, cookies, and muffins.
The dates are priced at Rs 1,500 – 2,000.
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