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Quality logo for Indian seafood launched
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Monday, 30 August, 2010, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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The Marine Products Export Development Authority (MPEDA) has launched its export quality logo with the objective of obtaining greater credibility and confidence for Indian seafood products in international markets. It has been registered with the Trademark / Copyright and Registration in India as well as in the three major markets of the US, the EU and Japan. In terms of quality, the logo-affixed products are expected to have uniform superior quality and also abide by higher standards in organoleptic and bacteriological standards. The affixing of the quality logo would enhance the appeal of the product among the buyers.
The introduction of the new logo was expected to improve and extend the market for Indian seafood products, said Anwar Hashim, president of the Seafood Exporters Association of India (SEAI).
The backing by a government authority would facilitate the small and medium players to better establish themselves in the global markets. Nila Seafoods of Tuticorin has become the first Indian manufacturer / exporter to be awarded the MPEDA quality logo. While constantly striving to improve their infrastructure and their products, the company has one of the most sophisticated and best processing plants in India. The logo is expected to give a shot in the arm to Nila, a major exporter to the Japanese seafood markets.
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