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Chocolate pills and fast food scented candles – the trends hitting the global market
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Monday, 19 July, 2010, 08 : 00 AM [IST]
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Chocolate pills and fast food scented candles are among the world’s newest consumer goods identified by Product Launch Analytics. The new products have helped predict trends which consumers could start to see on the high street in the coming months.
Cesar Pereira, Research Manager at Product Launch Analytics, said “The new innovations hitting the global market both in terms of packaging and formulation give consumers in the Middle East a glimpse of what’s to come. Looking at this month’s launches, the trend for functional products which satisfy more than one need is leading the way. Shoppers in our region should watch out for more of these sorts of products.”
Spanish manufacturer Pancracio has launched “Chocolate Pill,”, a product which claims to extend life expectancy and enhance energy levels. The name Uno Al Dia, which means one a day, gives it a quasi-pharmaceutical feel. Pancracio claims that the product not only provides protection from free radicals but also extends life expectancy and enhances energy levels.
Creating a fragrance in your house at the same time as satisfying a craving could soon become the norm if a fast food candle launched in the US is a success. The candle from American brand White Castle is claimed to smell of burger and onions and could give consumers their fast food fix without piling on the calories.
Another multi-functional product comes from Nestle in Brazil. The yogurt, which tastes like an ice cream but is chilled rather than frozen, could pave the way for similar products. The Chamyto 1+1 Ice Strawberry Yogurt is said to replicate the taste sensation of ice cream by adding a compartment of minted cereals to strawberry yogurt.
Commenting on this month’s new launches, Cesar Pereira, Research Manager at Product Launch Analytics, said: “There is a clear focus on innovation in flavour and composition rather than ingredients. The chocolate pills are an example of the growing trend which we’re seeing build month-on-month, where chocolate is being used to deliver health benefits. Looking at the innovations which are being launched globally gives us an insight into what our local consumers will soon have access to.
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