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Big Banyan Wines adds two new variants
Friday, July 09, 2010 08:00 IST
Our Bureau, Bangalore

John Distilleries Ltd has launched two variants under its brand Big Banyan premium wines These are Rosa Rossa and Bellissima launched by Paul P John, chairman, John Distilleries.

These wines have been developed to suit the evolving taste of Indian wine consumers who seek an international style of wine and packaging.

“Our premium wines are created after a lot of in-depth research and we are confident of offering a variant suitable for any food pairing. It is our constant endeavour to introduce the most exquisite wines to the discerning Indian wine lover, stated the chairman of John Distilleries.

Furthermore, Big Banyan Wines will soon be launching Big Banyan Shiraz Reserve, Vintage 2008, the grapes for which have been selected by Master Winemaker Lucio Matricardi, conforming to stringent standards & have undergone the transformation from grape to the nectar of a wine. This wine has been aged in oak barrels for a minimum of one year.

According to chief wine maker Lucio Matricardi, with the latest introduction of a Rose and Bellissima dessert wine, the company will now have 7 single varietals of wine; 2 whites (Chenin Blanc and Sauvignon Blanc), a rose (Rosa Rossa), 3 reds (Zinfandel, Shiraz and Cabernet Sauvignon) and a dessert (Bellissima Late Harvest Muscat). The Bellissima dessert wine is the first of its kind in India to be made from the Muscat grapes.

Since its launch in 2007, Big Banyan has been engaged in research to produce the finest quality of wine. The company has on the expert panel Signor Luca Toninato, an acclaimed viticulturist, also associated with the University of Milan. The grapes are now primarily sourced from rigorously tested vineyards of the company in Ramnagaram.

Big Banyan Wines has a modern winery in Goa with an existing 2 lakh litre capacity (22,200 X 9 litre cases) with specialised Italian equipment including crushers, press, pumps, bottling lines, besides the multipurpose tanks. Manufacturing in Karnataka is expected to begin by 2011 whereas plans are also afoot to explore the presence in various markets in North, North-East and Maharashtra in line with other brands of JDL. The company understands that government policies and levies at various state levels are in a fluid state and is confident of the role that policy makers will play in the positive development for the wine industry and hence will strategise on expansion based on the same. The company is also exploring the presence at various price points and premium value propositions to be able to offer a wider range to its consumers.

Big Banyan Wines is named after the Big Banyan Tree near Bangalore, where the corporate headquarters of the group is located. John Distilleries Ltd was established in 1992 by Paul P. John as a company manufacturing Indian Made Foreign Liquor (IMFL). It is now the 14th largest liquor brand in the world. John Distilleries Ltd has since grown to be the 5th largest liquor company in India in terms of volume. The company’s flagship brand, Original Choice, is amongst the leading brands in south India. It is the third largest brand of Indian whisky with 10 million cases annually, stated the company.



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