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Parle Agro introduces 100% pure apple juice
Thursday, May 27, 2010 08:00 IST
Our Bureau, Mumbai

Parle Agro, a leader and innovator in the food and beverage category, has come up with Saint Apple Juice, India's first 100% juice made purely from green apples. According to the company, Saint Apple Juice is made from a single variety of the famous Granny Smith apples. The juice from this unexplored fruit will offer consumers a taste that is unique only to green apples, i.e. delicious, vibrant and crisp.

In keeping with the brand promise of a pure and wholesome experience, Saint Apple Juice is claimed to be 100% pure juice with no added sugar, colour or preservatives, says a source from the company.

Saint Apple Juice comes with the natural benefits of green apples. Compared to other varieties of apples, Green Apples are richer in Vitamin C and are high on fibre content. They are an excellent source of potassium and antioxidants. The concentrate for Saint Apple Juice is made from carefully selected green apples from the best orchards in Austria and imported to India.

Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, "With rising consumer acceptance of health based foods and beverages, the 100% juice category is seeing rapid growth. The launch of Saint Apple is a strategic step that will help us drive Saint in the 100% juice category further. The apple variant is the largest contributor in the juice category and we look forward to refreshing consumers with the new Saint Apple Juice."

The product development has been worked upon in Parle Agro's R&D lab in Mumbai. Kavita Joshi, Head of R&D, Parle Agro, said, "Compared to other juice brands, Saint Juice comes with an 8 months shelf life as opposed to the regular 6 months. The juice is manufactured with state of the art aseptic technology which helps retain a consistent taste throughout the shelf life."

Saint Juice is being manufactured out of Parle Agro's Hyderabad plant, which has high capacity lines for manufacturing of one litre Tetra Pak and economy of scale to support the new product.

Saint Apple Juice packs are pristine white and uncluttered, featuring stunning shots of real green apples stacked unconventionally on top of each other. The unique and distinct packaging lends an international feel to the product. Available in 1 litre and 200 ml SKU's, the packs are priced at Rs 80 and Rs 15 respectively.

Saint Apple will be available across India with a special focus on metros, mini-metros and the top three cities of every state.

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