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Tetley tea to be 100 per cent Rainforest certified by 2016
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Tuesday, 23 February, 2010, 08 : 00 AM [IST]
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The world’s second biggest tea company Tetley will source all of its branded tea from Rainforest Alliance certified farms by 2016, both groups said.
The first certified products would be sold in the UK foodservice sector by this April and in Canada by early 2011. In 2012, Rainforest Alliance certified Tetley tea will branch out to the US, Australia and mainland Europe, Tetley said. Tetley is one of the brands of the Tata Beverage Group.
Rainforest Alliance is a New York-based organisation that certifies a variety of farms around the world, which meet the specific environmental, social and economic standards of the sustainable agriculture network. These standards include worker rights and safety, water and soil conservation, wildlife protection and legal wages.
While the company declined to reveal how much tea it purchases annually, it said that currently 75 million cups of Tetley tea are consumed globally every day.
Tetley sells black, green, red, flavoured and decaffeinated teas, and has a presence in 70 countries.
There are currently 215,000 acres of Rainforest Alliance-certified farms in Kenya, Tanzania, Argentina, India and Indonesia.
The majority of Tetley tea will continue to come from Kenya, Malawi and North India, said Sara Howe, director of sustainability for the Tata Beverage Group in London said.
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