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Prosecution launched against Red Bull and Fighter Energy Drinks for excess caffeine
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Tuesday, 23 June, 2009, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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It is official. FDA Maharashtra has launched prosecution against Red Bull and Fighter Energy Drink for defying the caffeine law as prescribed by the Prevention of Food Adulteration Act.
All 12 samples of Red Bull ceased by FDA and the 3 samples of the Fighter Energy Drink were found to be "Not of Standard." Out of the 12 Red Red Bull samples 7 are already prosecuted.
The remaining would see prosecution in the coming days.
FDA had sent samples of four fast moving energy drinks, viz Red Bull, Fighter, Cloud 9 and SoBe Adrenaline Rush Maximum Energy, when it observed addiction to these drinks by the youth in country.
However, the report of Cloud 9 and Adrenaline Rush has come out to be normal.
The caffeine content in Red Bull and Fighter Energy Drink however was found to be more than 200 ppm ( parts per million), 200 being the prescribed limit.
Says an FDA official, "Soon legal action will be taken against Red Bull and Fighter Energy drinks for not conforming to the standard."
The Red Bull samples ceased in early April from the Palaspa Phata area of Panvel and that of Fighter Energy Drinks ceased from Pawai region in Mumbai were worth Rs 5,80,80,750 and Rs 47,300 respectively.
These energy drinks are imported from Austria and have distributors like Laxmi Enterprises, BKJ Services and Milestone Merchandise Pvt. Ltd in India.
Red Bull is a drink inspired by a Thai product in the 1970s that was popular among night-shift workers, long-haul truckers and Thai boxers, to stay awake at night. An Austrian businessman named Dietrich Mateschitz purchased its formula in 1982 and trademark, selling it to markets outside Asia.
Mateschitz established Red Bull GmbH in Austria in 1984,where Mateschitz improved the formula by adding carbonates. Red Bull became a popular carbonated beverage among young people in Austria. In 1992 the improved Red Bull drinks were sold to countries outside Austria for the first time, and over the next few years the market expanded to more than 100 countries and regions.
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