Tuesday, September 01, 2015
Untitled Document

WideView + Increase font    - Decrease font
New Launches

Frito-Lay to launch Kurkure in US
Saturday, November 04, 2006 IST
Our Bureau, New Delhi

Some time next year, Frito-Lay India will launch Kurkure in the US, the biggest market for snack foods in the world.

Frito-Lay India's MD Manu Anand confirmed the development, but declined to give details. "Taking Kurkure to the US has been on our minds, but we haven't firmed up a date yet," he said. However, a soft launch has already been kicked off, making the brand available in the east and west coast through Indian grocery stores. This is not only being seen as a big leap for Frito-Lay's India team, it also points to a trend that will gain momentum driven by the fact that consumers across the Western markets are getting hooked to Indian flavours.

E-mail this article!          Printer friendly! twitter

Post a Comment

Comments Module

Food and Beverage News ePaper

Advertise Here

Interview of The Week
“Key differentiator is comprehensive infrastructure”

Past Interview...



Packaged wheat flour market growth 19% CAGR; may reach Rs 7500 cr: Ikon

Past overview...

Chronicle Pharmabiz - Subscribe

Ingredients South Asia - Subscribe


Home | About Us | Contact Us | Feedback | Disclaimer
Copyright © Food & Beverage News. All rights reserved.
Designed & Maintained by Saffron Media Pvt Ltd
free tracker