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Zomaland concludes in New Delhi; Highest turnout in dessert district
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Thursday, 24 January, 2019, 16 : 00 PM [IST]
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Our Bureau, New Delhi
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The inaugural essay of Zomaland, Zomato’s three-day event dedicated to food, concluded in New Delhi recently. It featured seven curated food zones (Flavours of India, Oriental Trail, American Avenue, European Eateries, Mexican Mania, Dessert District and a Healthy Hub). Of these, the Dessert District witnessed the highest footfall.
Commenting on the overwhelming response, Gaurav Gupta, chief operating officer, Zomato, said, “The turnout was incredible, and over 35,000 walked through our gates and experienced what Zomaland was all about.”
Zomaland marked Zomato’s entry into the space of large-scale experiential events. The larger-than-life food carnival brought together some of the top chefs and eateries from across Delhi-NCR.
“Zomaland, New Delhi, was the result of months of hard work, dedication, brainstorming and food sampling to create a mixed itinerary of eateries, fun activities and performances for everyone to enjoy,” said Chaitanya Mathur, global head, Zomato Live.
“We are extremely delighted with the response, and the overall vibe has been nothing short of fantastic, as our users enjoyed the carnival as much as we enjoyed bringing it to them. We are very excited to bring the same joy to our users in Pune and Bengaluru,” he added.
Besides the overwhelming response to the carnival, Zomaland has also seen tremendous participation from the restaurant community. It served as a great platform for them to showcase their culinary prowess and reach a larger audience base.
“Zomaland as a carnival was very successful in pulling a wide audience, especially families, who had a great time. We have some of the best food in the world in India, and carnivals such as this one will go a long way in supporting the culinary atmosphere in our country,” said Rakshay Dhariwal, managing director, Pass Code Hospitality.
“We came all the way from Raipur to participate in Zomaland. Thousands of people thronged the carnival and showed their love for food. Our 30cm long fries and the chocolate fries were the star sellers, with long queues waiting to taste our specialities. It was a well-organised event that had something for everyone and we enjoyed being a part of it,” added Manish Shadija, founder, World of Fries.
“Zomaland was a one-of-its-kind experience and we were glad to be a part of it. The grand carnival gave us a huge platform to reach out to a large number of food lovers in the city. We launched our meal bowl at the event, which received an overwhelming response, and we look forward to such exciting events by Zomato,” said Jitin Mittal, founder, Orient Heritage.
The grand extravaganza will take place in Pune (between February 8 and 10) and Bengaluru (between March 1 and 3) and the tickets for these legs will be available soon.
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