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ZOFF Foods raises $2 million in Pre-Series B Round led by JM Financial
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Friday, 13 March, 2026, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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ZOFF Foods, a fast-growing Indian spice brand, has raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity through its JM Financial India Growth Fund III. The round also saw participation from existing investor Aman Gupta, Co-Founder of boAt, reinforcing investor confidence in the company’s growth trajectory.
The Raipur-based company, operated by Asquare Foods & Beverages Pvt. Ltd., plans to use the fresh capital to strengthen its offline distribution network, expand marketing and sales efforts, and accelerate omnichannel growth across India. The investment will also help the brand scale its presence on quick commerce platforms and further expand its General Trade network to achieve deeper market penetration.
Founded with the aim of bringing purity and hygiene to India’s spice category, ZOFF Foods has built a strong brand identity in a highly competitive market. The company focuses on in-house manufacturing, hygiene-led processing, and premium packaging to differentiate itself from traditional players in the largely unorganised spices segment.
Commenting on the investment, Vinit Rai, managing director at JM Financial Private Equity, said ZOFF Foods represents a strong opportunity in the Indian spice category. He noted that the founders have successfully built a consumer-focused brand with strong market potential and that the partnership aims to accelerate its national expansion and long-term value creation in the FMCG sector.
Investor Aman Gupta also expressed confidence in the company, stating that ZOFF Foods has evolved into a brand that enjoys strong consumer trust due to its focus on quality, innovation, and disciplined execution.
According to Akash Agrawalla, co-founder of ZOFF Foods, the funding marks a significant milestone as the company enters its next phase of rapid expansion. Co-Founder Ashish Agrawal added that the investment will support innovation and help the brand expand its reach to more households across India.
Going forward, ZOFF Foods aims to strengthen its presence across general trade, modern retail, and e-commerce while expanding its portfolio across blended spices, whole spices, and allied food categories.
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