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Zeus Hygia advances sports nutrition with CreaStab, CXR Energy
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Friday, 30 October, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Zeus Hygia Lifesciences is strengthening its focus on sports nutrition ingredient innovation with CreaStab and CXR Energy, two microencapsulated ingredients designed to address evolving formulation requirements in the category. While CreaStab focuses on improving creatine stability and processing performance, CXR Energy offers a controlled-release caffeine system designed to enable gradual caffeine delivery. Together, the ingredients aim to provide sports nutrition manufacturers with greater flexibility in developing products for strength, performance and sustained energy applications.
As the sports nutrition market evolves beyond traditional protein powders and supplements, manufacturers are increasingly exploring convenient formats such as ready-to-drink beverages, gummies, energy bars and functional blends. However, incorporating performance-oriented ingredients into these products can present technical challenges related to stability, processing conditions, taste and ingredient release. Zeus Hygia is applying its microencapsulation expertise to address these requirements and support the development of differentiated sports nutrition formulations.
CreaStab is a proprietary microencapsulated creatine monohydrate developed to overcome some of the formulation limitations associated with conventional creatine. Widely used in sports nutrition for strength, power and exercise performance, creatine can present stability challenges when exposed to acidic conditions, elevated temperatures and moisture. These factors can complicate its incorporation into emerging product formats beyond conventional powders.
The ingredient is designed to improve resistance to environmental and processing-related stress while supporting solubility and dispersibility. According to the ingredient’s technical specifications, it demonstrates stability under simulated acidic conditions at pH 2.0 and pH 4.0, as well as during processing at temperatures of 130–150°C. It has more than 95% solubility, low creatinine levels and a tasteless and odourless profile, enabling manufacturers to explore its application across different formats.
Complementing CreaStab, Zeus Hygia's CXR Energy is a microencapsulated caffeine ingredient developed to offer a controlled-release profile for sports nutrition and energy-focused applications. While caffeine is widely incorporated into pre-workout supplements and energy products, conventional caffeine is typically characterised by rapid release, which can limit manufacturers' ability to differentiate products based on their caffeine delivery profiles.
CXR™ Energy uses a multilayer protective coating designed to regulate the release of caffeine over time. Standardised to 60% caffeine, the ingredient is engineered to provide a more gradual release profile compared with conventional caffeine under tested conditions. This approach offers manufacturers an opportunity to develop sports nutrition formulations with differentiated caffeine delivery characteristics, particularly for products positioned around sustained energy and endurance-oriented activities.
“Sports nutrition is evolving and manufacturers are looking to develop products that combine performance-oriented ingredients with greater convenience and differentiated consumer experiences. This shift brings new formulation challenges, whether it is maintaining creatine stability across processing conditions or controlling the release of caffeine in energy-focused products. Through CreaStab and CXR Energy, we are applying microencapsulation technology to address these distinct requirements and help manufacturers explore new possibilities in sports nutrition,” said Dr. Arunkanth Krishnakumar, Co-founder and CEO, Zeus Hygia Lifesciences.
Beyond conventional sports supplements, these technologies also present opportunities for manufacturers developing functional nutrition products for active lifestyles. As consumer preferences continue to shift towards convenient and differentiated formats, ingredient technologies that address both formulation performance and delivery characteristics are becoming increasingly relevant to product development.
Manufactured at Zeus Hygia Lifesciences' certified facilities, CreaStab and CXR Energy are positioned for B2B partnerships with sports nutrition brands, supplement manufacturers and ingredient formulators. Through its formulation-led approach, the company aims to support manufacturers in developing innovative products while addressing the technical requirements associated with performance-oriented ingredients.
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