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Za’atar brings rich heritage from Middle East to Mumbai
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Monday, 04 September, 2023, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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What makes Middle Eastern cuisine so special is the fact that it’s a blend of different practices and traditions from different parts of the world. One can see the different culinary traits the cuisine has inherited from different regions, such as Mongolia, India, Africa, and even today, Europe. It's hard to resist the enticing flavours from this region that never fail to strike a chord with your heart and palate. And Za’atar is on a mission to make you fall in love with Middle Eastern cuisine, one dish at a time. Since its inception, the eatery has been whipping up food that’s not only delicious but also heart-warming.
It first opened its doors in Bandra in June 2018, and was one of the few places that had a full-fledged Lebanese menu under one roof. It has always worked on the principle of serving delicious yet affordable food that customers can greatly relish.
Advait Agnihotri, co-founder of Za’atar, said, "Back in 2017, when we friends were exploring the idea of working together, the discussions would always revolve around the idea of having a prominently Indian-owned and founded QSR, but to go beyond Indian food and explore other cuisines. We always thought there was an underdeveloped market in India within the QSR space, but with a lot of potential. It was our love for Middle Eastern cuisine and wanting to be our own customers that made us push to start this brand. After having researched the market, we realised the ingredients were available, and there was no excuse to complain but to just do it ourselves—that's how Za'atar was born. The beauty of Middle Eastern and Lebanese cuisine is that it is a light and easy diet that also fits many dietary lifestyles, such as vegan, keto, high protein, and low carb. It’s my go-to meal anytime of the day."
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