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Yoku Moku introduces DCB and DBL, eggless cookie ranges made for India
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Tuesday, 13 August, 2019, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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To mark Japanese luxury confectionery brand Yoku Moku’s second anniversary in India, as well as commemorate the upcoming festive season, it is now launching their first ever range of eggless cookies especially crafted for the Indian market. They comprise DCB – (eggless) cocoa cookies with white chocolate filling inside and DBL – (eggless) butter vanilla cookies doubled with milk chocolate inside, and will be available in pastel-coloured packing.
It which was brought to India two years ago by the six-decade-old Indian conglomerate, Liberty Group’s Liberty Luxuries.
The brand owes its unique significance to the Swedish town of Jokk Mokk, where its founder, Noriichi Fujinawa, first tasted European butter cookies. With over 40 years of experience, Yoku Moku is now one of the leading confectionery brands in Japan and has expanded worldwide.
Fujinawa was passionate about creating unique confectionery and it took him years to perfect the ingredients and recipe. The result was butter cookie that melts in the mouth. The philosophy of the brand is, “Making confectionery is a creation, not a production”.
Since the Indian market is very sensitive about egg in confectionery, Yoku Moku has specifically crafted the cookies without egg, exclusively for the Indian market.
It took almost two years for the brand to come out with an eggless version that matches up to the taste and quality as of the existing products. After many test productions and sampling, the new variation of cookies is all set to launch in India.
“India has been one of the fastest growing markets for the brand and the last two years have been remarkable. Customer Satisfaction is a key driving force and we aim to keep exceeding expectations. Keeping in mind the culture and the upcoming festive season of India, Yoku Moku is introducing eggless cookies which is now the perfect gifting option,” said Naoko Wada, manager, international business, Yoku Moku.
It is available at brand’s flagship store in Fort, Mumbai; the Foodhall store on Linking Road, Mumbai; DLF The Chanakya, New Delhi; Quest Mall, Kolkata, and Foodhall @ 1 MG, Bengaluru.
Yoku Moku also offers a wide range of products with attractive packaging and cookie assortments that make for perfect gifting options.
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