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Yakult expanding footprint across India
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Monday, 25 August, 2025, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Yakult Danone India, a joint venture between Yakult Honsha in Japan and Groupe Danone in France, commits to an ambitious target of sustaining double-digit annual growth through 2030. Reinstating that Yakult is a probiotic drink containing over 6.5 billion beneficial bacteria, specifically Lactobacillus casei strain Shirota (Shirota strain), which helps improve digestion and boost immunity, the product which originated in Japan, is now sold in 40 countries and regions across the world.
It also has roped in Bollywood star Taapsee Pannu as its new brand ambassador. Strengthening its commitment to promoting good gut health across India, the company also revealed its ambitious goal of achieving double-digit growth every year until 2030.
Since its entry into India in 2008, Yakult has expanded to nearly 700 cities across the country, successfully pioneering the probiotic dairy drink category and creating greater awareness around gut health. With India witnessing a paradigm shift toward healthier food and beverage choices, the demand for probiotics and functional foods is on the rise, making the country a crucial market for Yakult’s growth strategy.
Pannu said, " Yakult is such an easy, tasty way to include that in our daily routine. I’m excited to help spread this message and encourage more people across India to embrace a healthier lifestyle."
Eiji Amano, managing director, Yakult Danone India, said, "India has shown remarkable growth potential for Yakult over the last 17 years. From a nascent category in 2008 to a rapidly expanding market today, Yakult has continuously won consumer trust and our next milestone of achieving double-digit growth every year until 2030 reflects the growing demand for probiotics and the confidence we have in the Indian market. The product stands committed to reaching more families with our scientifically backed probiotic drink."
Dr Neerja Hajela, CSO – science and regulatory affairs, Yakult Danone India, said, "Yakult is a daily catalyst that improves the effectiveness of our diet by enhancing the absorption of nutrients in the gut. This is because only Yakult contains the unique Shirota strain, clinically proven to increase the good bacteria in the gut, thereby boosting absorption and digestion. Yakult ensures effective delivery and consistent health benefits."
Taku Otsuka, director – sales, PR & marketing, Yakult Danone India Pvt. Ltd., said, "Our mission goes beyond just selling products. We want to spark a conversation about gut health and make it part of everyday life for people across the country. Through innovative marketing, on-ground activities, and meaningful engagement with our consumers, Yakult aims to make probiotics a simple, daily habit for every Indian household. After all, good health starts from within, and we want everyone to feel that difference every day."
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