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World Trail to open 15 new outlets by end of current fiscal year
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Friday, 14 January, 2022, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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World Trail plans to open 15 new outlets by the end of the current fiscal year and 100 in the next 5 years to increase its footprint across India and internationally.
Vipinkumar Singh and Ranjan Singh, owners, with the aim to further diversify the brand into the food and beverage industry, are looking to expand and plan to enter international markets by 2024.
With this expansion plan, the company is riding on the growth wave of the food and beverage industry.
It is a passionate homegrown brand committed to raising the bar of the fast-food industry by reinventing the idea of fast food and assimilating exotic dishes from around the globe. It has been conceptualised to create a unique dining experience for all those who love to explore new tastes and incorporate flavour, taste and freshness into their lives.
The QSR chain has been winning the market with its customised consulting strategies which focus primarily on customer experience and products for matured and underpenetrated markets. It is not just another cafe that serves coffees and quick bites; it offers the best of global cuisines. It is a great place to meet, greet and eat with friends or family, and enjoy a good time together.
Sharing his views Vipinkumar said, “The core concept behind the expansion is that we want food lovers and customers across the world to experience the taste, delectable dishes and the total experience that our brand offers. The expansion would define World Trail’s global growth journey ahead.”
Presently, the brand is in expansion mode primarily in Tier2 and Tier3 cities, owing to its consumer demography and diverse range of products. With his global reach, broader vision and passion for the food industry, Vipinkumar is confident that it has the potential to be one of the largest QSR chains globally.
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