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White Owl launches Spike strong-craft beer brewed to German standards
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Monday, 09 December, 2019, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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White Owl, one of India’s fastest growing premium beer brands has launched Spike – India’s first strong-craft beer, across the country; finally bringing the worlds of craft beer & strong beer into the same bottle in India, according to a recently released press note.
Brewed using German purity standards, the new brand – despite packing a whopping 7.9% ABV is an incredibly smooth & flavourful craft beer with hints of banana & clove. As such, the brand is set to break an age-old perception around strong beer in India where consumption has historically been driven not for flavour & taste profile, but more so for higher alcohol content. Moreover, consumers nationwide can finally enjoy a strong craft beer which mirrors the high quality & flavourful profile of its mild craft beer counterparts, a very common phenomenon in more developed craft beer markets across Western Europe and North America.
Speaking on the launch, Javed Murad, founder of White Owl, said: “We’re thrilled to bring India’s first strong craft beer to our consumers nationwide. Spike is a much-needed addition to our local beer space where strong beer holds ~85% market share with no craft beer participant, until now. We’re also looking forward to making Spike & strong craft beer a menu staple at restaurants & bars across the country much like it is in craft beer markets around the world.”
The brand will launch across Mumbai, Pune, Bengaluru, Goa and Delhi in early-December in bottles (325 ML & 650 ML) and cans (500 ML) and will contribute to the brand expanding its distribution network three-fold in the coming 6-10 months.
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