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Wellbeing Nutrition partners with Dhurandhar cast to amplify whey protein flavours
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Saturday, 02 May, 2026, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Wellbeing Nutrition has partnered with Gaurav Gera and Mustafa Ahmed, cast members from the critically acclaimed film Dhurandhar, to spotlight its growing whey protein blend portfolio through a flavour-first digital collaboration.
The campaign brings together clean nutrition and summer cues, with each personality championing a distinct flavour from the range. Gera features the refreshing Mango Whey Protein Blend, while Ahmed showcases the indulgent Swiss Chocolate Whey Protein Blend; both designed to make daily protein consumption more enjoyable, approachable, and seasonally resonant for modern consumers.
Varun Kandhari, chief marketing & growth officer, Wellbeing Nutrition, said, “Protein consumption in India is evolving rapidly, with consumers seeking cleaner, smarter, and more enjoyable ways to meet their daily protein goals. Through our collaboration with Gaurav Gera and Mustafa Ahmed, we wanted to bring a fresh and culturally relevant lens to performance nutrition through familiar faces and flavour-led storytelling. Our Whey Protein Blend reflects the brand’s commitment to offering formulations that consumers can trust, combined with a scientific approach to fill the gaps existing in the wellness community. Whether it is the seasonal freshness of Mango or the timeless indulgence of Swiss Chocolate, both flavours are designed to make daily wellbeing more aspirational, accessible, and enjoyable.”
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