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Wellbeing Nutrition expands portfolio with launch of ‘Kids Superfuel’
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Thursday, 11 December, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Wellbeing Nutrition, one of India’s leading clean-label health and wellness brands, has announced its entry into the kids’ nutrition category with the launch of ‘Wellbeing Kids Superfuel’, a scientifically formulated daily nutrition mix designed for children aged seven years and above. This expansion reinforces the brand’s mission to simplify and elevate family nutrition through science-backed, transparent and clean-label products.
Crafted after extensive consumer insights, Kids Superfuel responds to the concerns of parents seeking wholesome, honest and research-driven nutrition for their children. Wellbeing Nutrition believes that while mischief is an essential part of growing up, there should be “no mischief in their nutrition.” This philosophy anchors the new product, offering children the freedom to explore and play, while giving parents confidence in what goes into their daily diet.
Commenting on the launch, Avnish Chhabria, Founder, Wellbeing Nutrition, said, “With Kids Superfuel, we are entering an important new category with the same science-led and transparency-driven approach that defines our brand. Parents want products grounded in research and clean formulations. Kids Superfuel keeps nutrition completely free from mischief, so children can enjoy all the mischief that belongs in their world of imagination and play.”
Kids Superfuel is powered by clinically researched ingredients that support overall growth, immunity, cognition and digestive health. The blend includes balanced proteins, essential vitamins and minerals, Omega-3 DHA for brain development, colostrum for immunity, and natural prebiotics, probiotics and digestive enzymes to enhance gut function and nutrient absorption. Bone health and eye development are supported through calcium, Vitamins D, K and A, along with lutein and zeaxanthin. The formula contains no refined sugar and is naturally sweetened with monk fruit.
Available in Creamy Vanilla and Milky Chocolate, Kids Superfuel comes in a 400 g pack priced at Rs 949, and can be purchased through the Wellbeing Nutrition website and Amazon.
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