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Welch's launches new limited-edition Sparkling Blueberry
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Saturday, 16 May, 2026, 13 : 00 PM [IST]
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Massachusetts, USA
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Welch's has launched a new limited-edition Sparkling Blueberry flavour for summer 2026, bringing a bold new addition to its seasonal Sparkling lineup inspired by America's 250th anniversary.
Rolling out at major retailers including Costco and Walmart throughout May for a suggested retail price of $3.98, Sparkling Blueberry will be available for summer 2026 only. The new flavour joins Sparkling Strawberry and Sparkling White Grape in premium commemorative packaging designed to bring an elevated, festive touch to summer tables and seasonal gatherings. Together, the three limited-edition flavours offer families a simple, ready-to-serve option for summer entertaining, combining light, fizzy and fruity refreshment with no artificial flavours or sweeteners for everything from holiday weekends to everyday backyard moments.
Andrew Hartshorn, chief brand and innovation officer at Welch's, said, "Summer is full of moments worth celebrating. With our new limited-edition Sparkling Blueberry flavour and festive packaging, we wanted to create something elevated and easy to serve, fun to share, and special for the whole family to enjoy together. As a company proudly owned by over 600 American family farmers, introducing this seasonal lineup during America's 250th anniversary felt especially meaningful."
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