|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Walker's Shortbread launches ‘Shortbread That Saves’ partnership with ASPCA
|
|
Wednesday, 22 April, 2026, 13 : 00 PM [IST]
|
|
New York, USA
|
Walker's Shortbread announced a new national, multi-year partnership with the ASPCA (The American Society for the Prevention of Cruelty to Animals). Through the partnership, the company is committing to donate a minimum of $100,000 annually to support animals in need, with donations directly tied to sales of its beloved Scottie Dog Shortbread products.
Through the new ‘Shortbread That Saves’ initiative, consumers can support animal welfare simply by purchasing Walker's Shortbread Scottie Dogs. Eligible products include the Shortbread Scottie Dogs Carton, Mini Shortbread Scottie Carton, Mini Shortbread Scottie Bags, and Shortbread Scottie Dog Tins. The programme transforms one of its most recognisable products into a symbol of both the brand's Scottish heritage and its commitment to giving back. The programme will be supported through integrated retail, digital, PR, and marketing activations throughout 2026.
Lisa Sherman, head of marketing at Walker's Shortbread, said, "Our Shortbread Scottie Dog has always been an important symbol of our brand's heritage, and now it represents something even bigger. With Shortbread That Saves, we're proud to give consumers a simple and meaningful way to support animals while enjoying a product they already love. This partnership reflects our values, combining quality, heritage, and purpose in a way consumers can feel good about."
Christina Wyman, vice president of corporate partnerships at ASPCA, said, "We're grateful to Walker's Shortbread for their support of the ASPCA's work to care for animals nationwide. This collaboration thoughtfully connects Walker's recognisable Shortbread Scottie Dog with our mission to protect vulnerable animals and help give them the second chances they deserve."
|
|
|
|
|
|
|
|
|
|