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Wai Wai turns on the heat with launch of Akbare, Dynamite and Pyro noodles
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Monday, 05 September, 2022, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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CG Foods India has launched a premium range of spicy Wai Wai instant noodles namely Akbare, Dynamite and Pyro in North-East India and in North, South and West markets has been launched so far.
What puts this premium range of instant noodles apart is it is curated with famed local chilli flavours. The range of spicy noodles contains top chillies from North-East India, including Dalle Khursani & Bhut Jolokia and is available in both Veg & Non-Veg versions. This brand new range is distinct by its premiums of noodles in taste, texture and touch besides the quality and price point.
Varun Chaudhary, managing director, CG Corp Global (the parent company of CG Foods), said, “The chillies of North-East are world famous for their uniqueness and offer some of the hottest chillies in the world that no spice lover should miss. Given our strong foothold in the North-East, we are confident these three new flavours will be loved by the people.”
Akbare Chilli Noodles promises to emerge as the hottest chilli noodle flavour available in India and is made from Dalle Khursani (round chillies), also popularly known as Akabare Chilli. This is a special variety of chilly grown in Sikkim covering neighbouring regions of Darjeeling, Kalimpong and Nepal. The Akabare Chilli is a treat for spicy food lovers as the Chilli that is used in making its seasoning has a SHU (Scoville Heat Units) level of 1,00,000 to 3,50,000 SHU.
The second newly launched flavour Dynamite is flavoured with the legendary Ghost Pepper or Bhut Jolokia renowned as the hottest chilli pepper in the world. But Jolokia tops the world with over 1 Million SHU (Scoville Heat Units) which is twice as hot as the Mexican Red Savina which is the second fieriest pepper in the world.
Pyro Noodles, the third new entrant in the spicy noodles range is seasoned with Akabare known for releasing 5 times higher heat compared to any normal chilli. The Chilli originally from Nepal is now grown extensively in North East India.
“The pandemic has ushered in a new paradigm in demand arising out of increased consumption of OTT content, especially from South East Asia & Korean drama series, social media viral recipe reels etc. As a result, the e-commerce platforms have witnessed increased selling of spicy instant noodles that make you forget regular ones”, adds Chaudhary. “It’s a niche market and in recent times become a new category in itself. At Wai Wai, we are always developing a vaster and more expansive products portfolio that caters to the demands of each region and palate,” he added.
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