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Wagh Bakri brews campaign with TVC with leading Bollywood actors
Thursday, 27 October, 2022, 08 : 00 AM [IST]
Our Bureau, Mumbai
Tea in India is not just a beverage; who understands this better than the most trusted tea brand in India - Wagh Bakri? The brand boasts of serving this country with love since 1892. In collaboration with tiqui-taka, a Mumbai-based creative agency, the brand has launched four ads - a 3-ad campaign titled ‘PyaarWaliChai’ and another film that is an announcer Wagh Bakri has been voted as India’s most trusted tea brand.
Parag Desai, executive director, Wagh Bakri Tea Group, states, “We always put humans and relationships first, and we hope we have been able to continue this message through these ads. We found tiqui-taka’s ideas very insightful, and the stories are simple yet charming. Also, we truly adored their approach of converting real life insights into emotional TVC and make them a must-watch. We have planned aggressive visibility on leading national, international & regional TV channels and across digital platforms.”
Jigar Fernandes, founder and creative head, tiqui-taka, says, “It was a pleasure knowing this beautiful brand inside out. We were moved by their research on customers and the trust and freedom they bestowed on us. We have tried to make our ads with as much love as Wagh Bakri makes their chai.”  Jigar Fernandes has also directed these ads through his production house, Third Floor Films.
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