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USK Capital makes first overseas consumer foods bet with Go Raw acquisition
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Friday, 16 January, 2026, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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USK Capital, the family office of billionaire banker Uday Kotak, has made a strategic foray into the global consumer snacks market by acquiring a majority stake in the US-based healthy snack brand Go Raw — marking its first overseas direct investment and entry into the consumer foods sector.
The acquisition, executed through one of USK Capital’s operating entities under the overseas direct investment framework, did not disclose financial details. USK Capital purchased a controlling interest in Freeland Foods LLC, the parent company that owns the Go Raw brand, from Juggernaut Capital Partners and other early-stage investors.
Go Raw, headquartered in the Chicago area, specialises in seed-centric and better-for-you snack products. Its portfolio includes sprouted seeds, granola, salad toppers and cluster snack offerings, all focused on minimally processed, clean-label ingredients. Many products are USDA-Certified Organic and Non-GMO Project Verified, aligning with growing consumer demand for healthier snacking options in North America.
According to USK Capital’s Chief Investment Officer, Venkat Subramanian, the acquisition reflects a broader shift in global consumer preferences toward health-oriented food choices. “The desire for healthy eating is a growing global trend, and the US consumer is embracing the same,” Subramanian said, noting Go Raw’s strong growth track record and expanding retail presence across multiple distribution channels.
The deal also signifies confidence in the robust growth potential of seed-based snacking within the larger healthy foods category. During its ownership under Juggernaut Capital Partners, Go Raw had more than doubled its revenues, broadened its retail distribution across grocery, natural store and e-commerce channels, and enhanced its product mix while staying true to its organic and plant-based roots.
With this acquisition, USK Capital is diversifying its investment portfolio beyond traditional financial assets, tapping into the booming global health and wellness food trend. The move could pave the way for further international expansion in the consumer foods space.
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