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US Soccer & Ferrara launch new partnership
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Tuesday, 23 September, 2025, 12 : 00 PM [IST]
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Atlanta & Chicago, USA
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The US Soccer Federation announced a multi-year partnership with Ferrara. Through the collaboration, it becomes the official candy partner of US Soccer, spanning both the US Men’s and Women’s National Team. The partnership comes at a pivotal moment for the sport as the US prepares to host some of the world’s most iconic sporting events, including the 2026 FIFA Men’s World Cup and the 2028 Olympic Games in Los Angeles.
Coming together to celebrate shared values that unite brands. Together, they’ll deliver even sweeter experiences, inspiring celebration of the game and joy of coming together during this defining era for US Soccer.
David Wright, chief commercial officer of US Soccer, said, “At US Soccer, fandom is at the heart of everything we do and this partnership with Ferrara is about creating joyful experiences for fans who work, play and celebrate soccer, recognising soccer culture in bold and unexpected ways. Soccer is exciting, vibrant, and fun, just like the Ferrara brands. Together, we’ll create innovative ways to celebrate the game, sweeten fandom, and deliver moments that make every goal, every match, and every soccer memory even more fun.”
Designed to ‘Sweeten the Fandom’, the partnership brings the energy of soccer together with delicious, popular products, like Nerds Gummy Clusters candy, SweeTARTS Ropes, Laffy Taffy Mini Bars, and Trolli Sour Brite Squad, in a truly holistic way. With the game-changing brands, this partnership will fuel fandom, both in stores and across US. From co-branded creative campaigns and limited-edition products to on-site stadium activations, sampling programs, and community engagement events, US Soccer and the company will work together to create memorable matchday moments that bring fans closer to the game — whether they’re cheering from the stands, at home, or on the go.
Greg Guidotti, chief marketing officer at Ferrara, said, “As a soccer fan, I’m excited to see this partnership come to life. It’s a sweet victory – uniting the passion fans have for US Soccer with their love for our beloved Ferrara brands. From the iconic sweet and tart combination of SweeTARTS to the boundary-pushing flavours of Trolli or the bold and multisensorial experience of NERDS, our brands bring the same energy and passion to everything we do – and for the benefit of our consumers. We invite fans to join us in the stands, online, and at special events to discover how Ferrara is making game day even sweeter.”
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