|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
US Dairy showcases health-driven innovation solutions at Fi Asia Thailand 2025
|
|
Monday, 15 September, 2025, 08 : 00 AM [IST]
|
|
Singapore
|
Elevate food and beverages that meet the needs of health-conscious consumers in Southeast Asia with US Dairy Export Council (USDEC) at Fi Asia Thailand 2025. Taking place in Bangkok from September 17 to 19, located at E26 within US Pavilion, USDEC will also be a springboard to connect customers with US dairy suppliers attending the show.
Southeast Asian consumers are increasingly prioritising their health. This shift creates opportunities for manufacturers to leverage versatile dairy ingredients in developing better-for-you formulations that support goals like weight management, fitness recovery and healthy aging. According to the Southeast Asia Beverages Landscape Study commissioned by USDEC exploring consumer behaviours and preferences for non-alcoholic drinks, more than one-third of consumers in the region report they are "not highly satisfied" with their current protein intake. The dissatisfaction is particularly high in Singapore (51%) and notable in Thailand (27%). Another USDEC consumer study centred on health and wellness behaviours found that 88% of consumers surveyed say they need to change their current lifestyle to better prepare for healthy aging, with this sentiment being especially strong in Thailand (91%).
A wide range of US dairy ingredients, including dairy proteins, milk powders and permeates, offer convenient and versatile solutions to help address nutritional needs throughout the day, whether in meals, snacks, or functional beverages. Especially, USDEC’s findings represent an opportunity to further protein-added offerings featuring dairy ingredients in the face of sarcopenia, the age-related loss of muscle mass and function, which is a rising public health concern for the region's aging society.
At Fi Asia, USDEC's booth will serve as a hub for dairy innovation, featuring new product prototypes developed with US dairy proteins and ingredients. These prototypes reimagine everyday favourites as high-protein options and align with evolving consumer trends. One of the products being sampled is the Protein Tom Yum Granola Bar. Inspired by Thai flavours, this bold and savoury twist on a classic snack delivers 12.8g of protein per bar, powered by US whey protein isolate, dairy crisps, and permeate for enhanced flavour. It’s a convenient, protein-added option for active, on-the-go lifestyles.
Martin Teo, senior director for Food Applications and Innovation at USDEC Southeast Asia, said, “US dairy ingredients provide F&B manufacturers with a powerful and flexible advantage to develop innovative, better-for-you products that deliver on both nutrition and sensory appeal. Their scientifically-backed nutritional benefits, neutral flavour profile, and multifunctional properties help improve formulations – enabling brands to cook up exciting new products while meeting rising consumer demands for nutritious, delicious food and beverages that support their health and wellness goals.”
Beyond the Fi Asia trade show presence, USDEC also will host an exclusive US Dairy Supply & Innovation Seminar in Bangkok on September 15. This full-day event preceding the exhibition will bring together F&B manufacturers, R&D technical experts and key stakeholders to explore global dairy trends, sourcing strategies, and health-forward innovation tailored to Southeast Asia. At both, USDEC will showcase a range of nutritious and scalable product prototypes, demonstrating how ingredients such as US dairy proteins, permeates, and milk powders, can elevate food and beverages that meet the needs of health-conscious consumers.
The US dairy community’s presence at Fi Asia and other activities such as the upcoming Bangkok seminar underscores its long-term commitment to Thailand and the broader Southeast Asian region. These activities offer key importers, distributors, and F&B manufacturers with a dynamic platform to access US dairy's value-adding ingredients, technical expertise, and a secure supply chain. In 2024, US dairy exports to Southeast Asia were valued at more than US$1 billion.
Dali Ghazalay, regional director, USDEC Southeast Asia, said, “The US dairy community stands as a reliable partner, offering high quality, versatile ingredients and a strong network of suppliers. By connecting Southeast Asian manufacturers with our dairy technical experts and the 20 US dairy suppliers attending the seminar, we’re enabling meaningful collaboration and supporting innovation tailored to evolving consumer needs.”
|
|
|
|
|
|
|
|
|
|