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UK-based Swiss Traffalgaar selects Nashik for its first hotel in India
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Saturday, 09 July, 2022, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Swiss Traffalgaar Luxury Hotels (STLH), a chain of luxury hotels headquartered in the UK, has entered the Indian market and is in the advanced stages of finalising the launch of its new hotel. The first hotel will be located in Nashik at a strategic location and close to popular tourist destinations and on the arterial route. Existing property in Nashik was taken over and upgraded as a part of the entry strategy. STLH will provide world-class facilities by way of banquets, rooms, a club, and a café.
Commenting on the development, Ashwani Bhardwaj, general manager, Swiss Traffalgaar Luxury Hotels, said, “The hotel is currently in the process of deploying global best practices and is in advanced stages of finalisation to the launch. The staff has been handpicked from India’s finest hospitality schools nurtured on the philosophy of sincerity “Doing the right thing” and agility “Think, Decide and Act proactively”. Our strategic location, a pleasant and soothing ambience, lush green lawns combined with a well-trained team will translate to a world class customer experience. The hotel has an additional capacity to scale up and add another 100+ rooms based on the initial response.”
Digesh Singh, executive director, Swiss Traffalgaar Luxury Hotels, said, “We are excited to get a set of global luxury brands in India. This property is designed by Raja Audrey who has conceptualised India’s finest luxury hotels & resorts such as JW Marriott Juhu Mumbai, Hotels Centaur in Mumbai & Delhi. Our group has already invested Rs 15 crore for upgrading the facility and we have earmarked an additional investment of Rs 100 crore for future expansion plans in India which includes a five golf course resort near a wildlife sanctuary. STLH plans to own and operate hotels and resorts in South Asia, South East, and the Middle East and plans to develop its hospitality label Swiss Traffalgaar Hotel.”
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