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Tyson Foods opens new food production facility in Kentucky to meet demand for iconic bacon brands
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Wednesday, 31 January, 2024, 08 : 00 AM [IST]
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Springdale
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Tyson foods, has officially opened its new $355 million food production facility in Bowling Green, Kentucky. Built to support a significant expansion of its bacon production capabilities, the new plant positions the brand to capitalise on its category leadership and the increasing market for its products.
The 400,000-square-foot plant, which represents a significant investment in the local community, is expected to produce two million pounds a week of premium quality Jimmy Dean and Wright Brand bacon retail products and bacon used in foodservice. Bacon represents over $1 billion in sales across retail and foodservice. This plant will help the company meet the needs of this category now and as it grows in the future.
Located in Warren County’s Kentucky Transpark, the new facility will create nearly 450 new jobs in southcentral Kentucky.
Donnie King, president and CEO, Tyson Foods, said, “Our innovative new plant in Bowling Green reflects a major investment that we are proud to make in Southcentral Kentucky. This enables us to focus on the health and safety of our team members while also delivering best in class service for our customers.”
It is a bacon category leader in foodservice and at retail with Jimmy Dean products representing the fastest-growing retail food brand over the past two years and Wright Brand products rising to the no. 1 consumer choice at retail in the stack category, according to Nielsen data. The new facility represents a significant opportunity for the brand to further innovate with new bacon flavours, cuts and products such as fully cooked bacon.
Melanie Boulden, group president of prepared foods and chief growth officer, said, “Bacon is a growing category based on consumer demand, both at home and at restaurants, and our expanded production will enable us to lead this growth and drive innovation.”
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