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Typhoo unveils organic green tea in natural and lemongrass variants
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Thursday, 24 October, 2019, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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Typhoo, the British tea brand that boasts of a green tea range, has converted it into an organic green tea portfolio. It is available in four variants, viz., Natural Green Tea, Lemongrass Green Tea, Tulsi Green Tea and Lemon and Honey Green Tea.
The organic green tea blends are decribed as follows:
Organic Pure Green Tea: It is an antioxidant-rich organic green tea blend. It has been carefully selected from the finest organic tea estates.
Organic Green Tea Tulsi: It is a warm blend of organic tulsi (holy basil) and organic green tea.
Organic Green Tea Lemongrass: It is a light yet stimulating blend with pleasant citrusy flavours. An exotic fusion of carefully plucked organic green tea and organic refreshing lemongrass, it is rich in antioxidants.
Organic Green Tea Moroccan Mint: It is an organic green tea with the cooling effect of organic natural spearmint.
An addition to Typhoo’s organic herbal infusion range, the organic green teas from the brand are selected and blended from the finest estates and offer a natural and sustainable alternative giving the purest form of the blends.
With the conversion of four of its most popular variants of green tea into organic blends, it has tapped into the growing category of green tea.
The sales of green tea in India, thanks to its perceived health benefits, are on the rise. According to Euromonitor, the green tea market grew 22 per cent between 2016 and 2017.
The benefits of green tea are well known, and the growing trend for natural and organic ingredients is a natural progression.
The global green tea market is projected to reach a value of $25.2 billion by 2024, exhibiting a CAGR (compound annual growth rate) of about six per cent between 2019 and 2024. India also reflects a similar growth trend, which Typhoo is keen to tap into.
Selected from the finest organic tea estates, Typhoo’s Organic Green range contains antioxidants, catechins, polyphenolic compounds that are used to exert numerous protective effects.
The brand is known for using natural ingredients and blending them such that it provides its a wholesome experience.
The ingredients blended are known to have benefits like natural detox, weight management, immunity booster, enhancement of memory and focus.
Typhoo’s Green Tea blends also induce calm, boost energy level and endurance along with refreshing flavours. After rigorous research, the brand has upgraded its green tea range to provide more nutritional value to consumers.
The teas are all-natural, 100 per cent pure, and are chemical-free as well. They have no pesticides or fertilisers.
Commenting on the new launch, Subrata Mukherji, business head, Typhoo India, said, “The rising health consciousness in the market is driving demand for organic products. At Typhoo, we hold consumers preference and demand at utmost priority, and thus launched organic green teas.”
“The blends are chemical-free and all pure ingredients, having the known benefits of green teas like hydration, weight management and detoxifying. We are confident that consumers will take to these upgraded blends of organic green teas, as they offer the best combination of natural and healthy ingredients,” he added.
They are available at a maximum retail price (MRP) of Rs 210 at Typhooindia.com and other leading platforms.
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