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Trust needed for steady Make in India brands, says Jumbo King’s Gupta
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Tuesday, 03 September, 2019, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Traditional values such as trust, patience and steady growth are needed to build steady, long-term Make in India brands. This was stated by Dheeraj Gupta, founder of Western India's well-known QSR (quick service restaurant) chain Jumbo King, at a compact seminar which took place at the World Trade Centre Mumbai, recently.
The vision of the talk, which was supported by the All India Association of Industries(AIAI), was to encourage more and more people to build Make in India brands. Gupta offered insights on starting up and scaling up in India.
Setting the tone for the event, Rupa Naik, senior director, World Trade Centre Mumbai, expressed the need for successful business champions to share their insights via endeavours, such as the SMARTERpreneur masterclass.
Speaking candidly, Gupta stated, “During my pre-start-up days, I used to scan various autobiographies of successful entrepreneurs, and was amazed to know that the business strategies used by Ray Kroc, founder, McDonald’s, in the 1940s worked well for me in the 2000s as well.”
The seminar was followed by a customised question and answer session where the attendees raised specific queries on such as the scope of Indian brands in international market, the perishing traditional food eateries of India and the viability of franchising as a business model for growth.
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