|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Too Yumm! launches Bhoot Chips in a fiery collaboration with Naagin
|
|
Wednesday, 23 August, 2023, 16 : 00 PM [IST]
|
|
Our Bureau, New Delhi
|
New Age snacking brand Too Yumm! from Guiltfree Industries, a part of the FMCG division of the RP-Sanjiv Goenka group bids to rekindle the spirit of innovation and taste in the snacking category with this tantalizing and exhilarating new flavour - Too Yumm! Bhoot Chips. Infused with the searing heat of India's spiciest Chilli, Bhut Jholokia, Too Yumm! attempts an exceptional collaboration that marks an industry-first; teams up with India's pioneer hot sauce brand, Naagin, to deliver an unparalleled snacking experience that tantalise the taste buds and ignites the senses.
Both brands catering to the preferences of today's vibrant and dynamic youth, have united to create an exceptional product that not only boasts intense heat but is also astonishingly delectable, making it impossible to resist.
Yogesh Tewari, vice president of marketing, Guiltfree Industries Ltd., said, “Too Yumm! Being a new age brand always aims to cater to the needs of today’s dynamic youth, and it is this passion to disrupt the category that has birthed this innovative flavour. The team has worked out such a wonder with Bhoot Chips that once tasted, you cannot resist them. The taste and spice blend of these Bhoot Chips is just perfect.”
Mikhel Rajani, co-founder of Naagin, said, “Innovation and originality is at the heart of all our products at Naagin. When we got the opportunity to work with Too Yumm!, an Indian brand that shares the same values as us, a successful collaboration was inevitable. Adding our twist to their amazing product has led us to the oh-so-wonderful Bhoot Chips.”
|
|
|
|
|
|
|
|
|
|