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Tilaknagar Industries Courrier Napoleon Brandy crosses one million cases
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Thursday, 30 March, 2023, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Tilaknagar Industries Ltd., one of the leading Indian-Made Foreign Liquor (IMFL) manufacturers announced that the sales of its popular brand, Courrier Napoleon Brandy have crossed the one-million cases mark for current financial year. By achieving this landmark, it has now become the second brand from the company’s portfolio, after Mansion House Brandy, to enter the ‘Millionaire’ club, a select band of highly popular alco-bev brands across all IMFL categories.
It has registered significant growth in the Financial Year 2023. In its two largest markets, Kerala and Puducherry, the brand has witnessed more than 40 per cent and 88 per cent growth, respectively. Sold in Canteen Stores Department (CSD) and in over eight states across India, the brand has garnered a 15 % market share in the highly competitive Prestige brandy segment.
Ahmed Rahimtoola, chief marketing officer, Tilaknagar Industries, said, “Growing 49 per cent year-on-year, CNB now joins our flagship brand Mansion House Brandy as the second millionaire brand and is poised to become one of the fastest growing brandies in the prestige segment. We are looking at launching CNB in a few more states and working at further brand extensions.”
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