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The Organic World part of Nimida Group eyes growth in omni channel
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Saturday, 07 August, 2021, 13 : 00 PM [IST]
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Our Bureau, Bengaluru
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The Organic World part of the Nimida Group company, a non-franchisee, multi-brand organic and natural store chain in South India now sees ample growth prospects for chemical and preservative free products.
From its current 10 stores it has firmed up its plans to strengthen its omni-channel presence in India with 10 more stores by mid-2022 taking the total number to 20 outlets. It has amplified its ecommerce presence through its recently launched app.
“This expansion reaffirms our commitment to offer ‘Better Choices’ to its customers: from the type of products offered and customer service to offers and loyalty programs,” said Gaurav Manchanda, founder and managing director, The Organic World.
Over the last four years, the retail chain has steadily expanded its footprint in Bengaluru at the start of 2021. It is present in 10 locations across the city. “We are also in the process of exploring other South Indian markets like Chennai. The omni-channel strategy ensures accessibility of all our products as well as providing small and local ‘better for you brands’ Building scale will also ensure affordability for all customers,” he added.
“It has been our constant endeavour to make our assortment of better choices more accessible to our customers, to consistently empower them with products that offer a healthier alternative and help them on the journey to a chemical-free lifestyle. With the new The Organic World app, over 1500 plus chemical- and preservative-free products are now just a click away for our consumers, he said.
While the fruits and vegetables are sourced from 100% certified-organic farms that follow sustainable farming practices. All other product categories are vetted against an industry-first ‘Not In Our Aisle List’ which is an ever expanding list of ingredients banned from The Organic World which includes ingredients like trans-fat, high fructose corn syrup, phthalates, parabens and sulfates, commonly found in conventional products.
The current offerings from Organic World’s include organic-certified, pesticide-free fruits and vegetables, trans-fat-free snacks, chemical-free groceries, toxin-free homecare products, natural and paraben-free personal care, chemical-free health and wellness products as well as carefully curated natural and organic childcare products.
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