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The Mushroom Benefit to roll out line of Cuisine Bags to redefine soups
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Thursday, 30 May, 2019, 16 : 00 PM [IST]
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Netanya
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The Mushroom Benefit Ltd, a start-up, will roll out its innovative line of Cuisine Bags, set to redefine the soups, stock, and sauces retail market at the Summer Fancy Foods Show, slated to take place at the Javits Centre, New York, between June 23 and 25, 2019.
Each mesh sachet (about twice the size of a tea bag) contains a unique blend of exotic mushrooms and natural seasonings and flavours that endow any savoury stew, soup, sauce, or marinade with a gourmet touch in a single easy step.
The patent-pending Cuisine Bags offer a plant-based, clean-label alternative to traditional powdered soup stocks. They also make a convenient quick-fix solution for preparing sophisticated cuisine that demands minimal expertise and that can readily conform to the time constraints of modern life, turning home cooking into a gourmet experience in just 15 minutes of infusion in boiling water.
“As consumers we are exposed daily to a glut of cooking TV shows, chef blogs, and restaurants,” said Mira Weigensberg, chief executive officer and co-founder of The Mushroom Benefit Ltd, and a natural sciences graduate.
She added, “Is it any wonder that we all want to cook like chefs and receive compliments from our family and friends, as well as benefiting from all the health advantages of using natural ingredients and herbs?”
Each sachet contains a complex balance of mushroom goodness, infusing natural, full-bodied flavours of umami and additional herbs to enrich any home-cooked dish. The Mushroom Benefit carefully selected a choice mix of exotic mushrooms, principally shiitake and black truffle, to deliver maximum taste enrichment. The Shiitake mushroom was chosen as a base due to its rich umami characteristic that imparts a meaty, savoury sensation to foods.
The rich mushroom flavours in each portion are easily incorporated into any stock. Incorporating food technology and advanced product design, the equivalent of a meal portion of fresh mushrooms is condensed into a small sachet.
Immersing just one sachet, directly or after steeping in hot water, yields enough flavour to amply enrich more than a litre of product, which is sufficient for 7-8 servings.
Each Mushroom Benefit Cuisine Bag package contains five sachets. The bags themselves are made of 100 per cent natural and wholly-biodegradable corn fibre, demonstrating the company’s commitment to careful utilisation of natural resources and reducing packaging footprint.
“Preparing a sophisticated and healthy meal requires effort, knowledge, and time spent pre-planning, cutting, soaking, filtering, spicing, and preparing a stock,” added Tal Leizer, chief executive officer, Practical Innovations Ltd, a key innovation engine behind the development of the Mushroom Benefit Cuisine Bag.
“That is too much trouble and time consuming for many of us in a life that is overly crowded with other demands. These small sachets are designed to bring the mushrooms’ essence to the dining table with minimal effort and maximum indulgence,” he added.
According to Weigensberg, health-conscious consumers placing a higher value on more naturally processed, free-from food attributes is propelling the abandonment of one of the cornerstones of the traditional kitchen - soup powders and ready-made sauces which often contain MSG, artificial ingredients and sugars.
“Our product is vegan-friendly, contains zero sugar and sodium, and no-added MSG or artificial colouring or flavouring — it only contains natural ingredients,” she added, stating, “Moreover, the mushrooms’ umami factor significantly lowers the need to enhance the savoury flavour with salt.”
The cuisine bags are available in three flavours - Asian, Italian, and Classic. These infusions were formulated to include a blend of herbs such as basil or lemongrass to satisfy both Western and Eastern taste buds, each with its own distinct aromas and flavours.
The launch of The Mushroom Benefit Cuisine Bags coincided with a report just released by Innova Market Insights that noted a burgeoning zest amongst consumers for culinary adventure.
Consumers are exploring new cultural flavours and seeking multi-sensory food experiences as more ethnic flavours appear in western snacks and RTE (ready-to-eat) meals.
Innova also reports expanding western familiarity with, and perceptions of, umami (coined the fifth flavour). At the same time, consumers in the East are demanding more natural sources of umami.
The Mushroom Benefit Ltd started as a family run business. Oren Kessler, the company’s research and development vice-president, together with his lifelong partner, Weigensberg, dedicated their activities to the research, cultivation, and marketing of exotic mushrooms in Israel.
Today, the start-up focusses on the innovation and development of novel functional food products based on exotic mushrooms and other natural ingredients within the international specialty food marketplace.
“We are The Mushroom People,” said Kessler, adding, “For many years we have focused on mushrooms and worked tirelessly to introduce these once unfamiliar, yet tremendously unique and healthful niche ingredients to the mainstream kitchen.”
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