Dewar’s has introduced a uniquely crafted amalgamation of home gatherings through its signature experiential platform, The Doers Club. As get-togethers at home are the norm now more than ever, consumers are looking for unique ways to make their home experiences exclusive and enjoyable. The Doers Club Home Edition offers this and more bringing together music, food and double-aged scotch, the brand brings together all the elements needed for the perfect evening at home. Raising the bar on the experience, it is also hosting virtual mixology sessions with in-house mixologists to help consumers prepare cocktails for their home gatherings.
Do you want to enjoy the edition? Share your favourite friendship stories from the lockdown on your social media handle with the hashtags: #TheDoersClub and #DoubleIsBetter. A few lucky consumers stand a chance to win and enjoy this uniquely crafted experience with friends and loved ones.
The brand originates from the magnificent home of Aberfeldy, nestled in the highlands of Scotland and is double-aged and uniquely crafted to ensure a smoother drinker experience. Embodying their motto of Double Is Better, it launched The Doers Club in 2019, a signature experiential platform initiative in India. It is an intersection of scotch, gastronomy experiences, and a lot of playfulness. Last year, the brand successfully hosted three gourmet food and highball experiences with different celebrity and chef duos in Mumbai and Delhi. And for the fourth edition, it took a digital approach to create a virtual culinary experience for its consumers with three celebrity chefs.