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The Chhaunk collaborates with Jimmy’s, expands beverage menu
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Tuesday, 29 November, 2022, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Delhi/NCR based cloud kitchen startup, The Chhaunk has recently collaborated with Jimmy’s, India’s leading non-alcoholic mixer company to provide customers with a wide range of beverage categories.
With this collaboration, The Chhaunk has become the first cloud kitchen in India, providing the RTD mixers segments in its menu. The brand aims to expand beyond the horizon and provide its customers with all the best possible services for house-party people who can enjoy the food with their favourite beverage. The refreshing RTD & mixer range, which will be available, includes the likes of Cosmopolitan, Mango Chilli Mojito, Ginger Ale and Classic Lemonade, to name a few.
The Chhaunk was established in 2021 by two women entrepreneurs, Manjari Singh and Hiranyamayi Shivani (Saas-Bahu Duo) to exclusively offer Bihari food. Around Covid, a lot of Indians stayed away from home in order to work and earn a living which left them craving for their native home cooked food.
This was when the concept of cloud kitchen was established to deliver delicious food at the doorstep. The brand currently has five outlets in Delhi NCR & Ahmedabad.
Commenting on the collaboration, Singh said, “We are thrilled to partner with Jimmy’s to introduce the innovative beverage category in our Bihari Cuisine Menu. We believe that in the food business, it’s very important to bring new and stimulating ways for customers to enjoy the meal and the food is considered to be incomplete without drinks and that is the reason, we thought of increasing our horizon. This will help us gain more traction and give a complete experience to our customers. All the party lovers will also have a convenience of having their favourite food along with drinks delivered at their doorstep in the upcoming party season. It can be ordered from The Chhaunk’s website or via food delivery platforms like Zomato or Swiggy.”
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