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Tetra Pak & The Kabadiwala set up unique partnership to increase recycling used carton packs
Friday, 02 July, 2021, 08 : 00 AM [IST]
Our Bureau, Mumbai
Citizens in Bhopal can now help recycle their used juice, milk and other beverage cartons from the comfort of their homes, thanks to a collaborative initiative between Tetra Pak and The Kabadiwala. The company, a world leading food processing and packaging solutions company has tied up with the platform, a well-known local waste management venture to increase collection of used beverage cartons in Bhopal.

Consumers who wish to sell their used cartons can do so by booking a pick-up through the app or and be paid for their waste in return. The team will also set up 70 deposit points at public places across the city where consumers can simply drop-off their used cartons for recycling.

In addition, the platform will work closely with the Municipal Corporation of Bhopal to recover used packs of juice/ milk, from the corporation’s sorting centres as well. All collected cartons will then be sent to the nearest recycler, Khatema Fibres, in Uttarakhand for recycling.
With this new partnership, Madhya Pradesh has become the 23rd State / Union Territory covered by the company’s extensive collection network. This network covers 39 cities and 14 Indian Army contingents, supported by over 27 collection and awareness partners, across 23 states and Union Territories.
The initiative was launched by K.V.S Choudhary- Municipal Corporation Commissioner, Bhopal. Inaugurating the first drop-off box, Choudhary said, “This initiative to promote recycling of used carton packages is very unique. With the help of 70 drop-off points that are being set up across the city, citizens can now easily deposit their used packs for recycling. This will help reduce the waste pool that would otherwise be created and will go a long way in supporting the Swachh Bharat mission. I applaud this initiative and urge the citizens across Bhopal to extend their support to help recycle as many cartons as possible.”
Announcing the partnership, Jaideep Gokhale, sustainability director, Tetra Pak South Asia, said, “This partnership is an important milestone in our journey of 17 years over which we have established a collection ecosystem across the country. Madhya Pradesh is a very progressive state when it comes to waste management and we had been looking for a strong partner to help us recover used carton packs efficiently for recycling. The Kabadiwala team is just the right partner for us with their extensive network, and unique model that makes it convenient for consumers to actively participate in recycling, while also working closely with waste-workers to recover cartons from other sources.

The company’s cartons are paper-based and recyclable. Once collected, they can be recycled into various materials like paper, waterproof poly-aluminium, or panel boards which are then turned into useful items like classroom furniture for disadvantaged schools, roofing sheets, notebooks, seats and backrests for commercial vehicles and more.

Anurag Asati, co-founder, The Kabadiwala, said, “We pride ourselves on being a technology-driven company committed to creating a Smart Waste Management System.  Our strategy to make this initiative a success is two-fold - to raise awareness among waste-workers to recover more and more carton packs which will help them generate additional income; and to increase citizen awareness about recyclability of cartons, while also making it easy for them to recycle the cartons by simply downloading The Kabadiwala app, booking a pick-up on, or walking up to any of the 70 drop-off points across the city. We are grateful to the Municipal Corporation of Bhopal for their unending support and to Tetra Pak for choosing us as the partner on this mission.”

The platform helps to find and map assets that streamline the collection of post-consumer waste, schedule efficient and cost-effective pickups, and connects them with the right recyclers network. Identifying the need for a way to track household waste materials and its productive use in a city, this platform also allows citizens to track their waste once they have handed it over.
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