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Teabox launches TeaPacs, individually packaged tea bags sealed at source
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Wednesday, 02 November, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Teabox, the global direct-to-consumer tea company, launched TeaPacs, the first individually packaged tea bags sealed at the source using a natural nitrogen flush. The latest addition to their line of tea, TeaPacs offer Teabox’s loose leaf tea in an on-the-go option without compromising flavour or freshness.
Teabox is the first company in the beverage market to use a natural nitrogen flush. This approach creates a non-reactive environment to protect tea from oxygen, light, heat and moisture, elements that compromise the integrity of tea, causing deterioration and loss of flavour.
“Coming from a tea family and spending my childhood amongst tea estates, I grew up drinking some of the world's best teas, so I know how fresh tea is meant to taste,” said Kaushal Dugar, founder and chief executive officer, Teabox.
“At Teabox, we want to ensure that every cup of tea consumed is the freshest in the world, but we know that not everyone has time to steep loose leaf. We created TeaPacs so that anyone can enjoy the world’s freshest tea, anywhere, anytime. It’s tea as it should be.”
Traditional tea bags are filled with broken tea leaves: packaging constrains the leaves, preventing them from reaching their flavour potential. TeaPacs feature a pyramid-shaped bag, allowing leaves to unfurl, resulting in tea steeped with full-bodied flavour.
At the launch, Teabox debuted 18 TeaPac varieties, the largest selection of loose leaf tea bags on the market, including traditional favourites English Breakfast and Earl Grey and specialty blends Masala Chai and Mountain Rose.
TeaPacs are sold in boxes of 16 priced at $10. Customers can mix and match any three boxes of their favourite teas for $30 with free shipping.
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