|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
TBIF expands global footprint opens Dubai office
|
|
Friday, 05 December, 2025, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
Two Brothers Organic Farms (TBOF), the farmer-owned brand from Bhodani in Maharashtra, has announced a major step in its global expansion with the opening of a new office in Dubai under its unified international identity, Two Brothers India Farms (TBIF). The launch marks a crucial milestone in the brand’s mission to bring authentic, farm-made Indian foods to global consumers while amplifying the voices and livelihoods of Indian farmers on an international platform.
Founded by brothers Ajinkya and Satyajit Hange as a return to their agricultural roots, the brand has evolved into a powerful farmer-led movement. Over the years, it has empowered, trained, and supported more than 50,000 farmers across India from the organic-rich hills of Meghalaya to the rose farms of Rajasthan. With a strong community of over 5,000 active farmers and customers spread across 60 plus countries and 600,000 households, TBIF has transcended its origins to represent India’s soil, heritage, and regenerative farming wisdom.
As TBIF grows beyond geographical boundaries, the adoption of a unified global identity reflects its expanding purpose. After consolidating its presence in the USA with a dedicated warehouse for faster distribution, the brand is now strengthening its base in the MENA region through Dubai, which will serve as the strategic hub for phased expansion across Saudi Arabia, Kuwait, and Qatar. The brand will launch through leading e-commerce platforms such as Noon and Amazon.ae, along with premium retail and café partnerships including Wild & The Moon.
TBIF’s initial product range for the region includes bestsellers like A2 Cultured Ghee, Khapli Flour, Black Mustard Oil, Forest Honey, Gulkand, and Jaggery Block. A second phase will introduce Virgin Coconut Oil, Sattu Flour, and Lemon Pickle. All products are crafted in small batches at the brand’s Bhodani facility and backed by blockchain-enabled traceability and Halal Asia certification.
Positioned in the premium clean-label segment, TBIF aims to cater to the growing GCC demand for authentic, sustainable, and traceable foods. The company projects a 6M AED monthly recurring revenue (MRR) within six months of operations as distribution expands across the region. Co-founder Ajinkya Hange said the milestone reflects the shared journey of thousands of farmers committed to regenerative agriculture and honest food production. Satyajit Hange added that the expansion strengthens their mission of rebuilding trust between growers and consumers while nurturing people, planet, and community. Supporting the brand’s global journey, Clover Infotech’s Founder & MD Javed Tapia said TBIF represents a movement that honours India’s farmers and their stories.
To mark this new chapter, TBIF has released a brand film titled ‘From Soil to Soul’, celebrating its journey of regeneration, transparency, and community-led change.
|
|
|
|
|
|
|
|
|
|