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Tata Tea Kanan Devan launches Kanan Devan Gold
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Friday, 13 November, 2026, 13 : 00 PM [IST]
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Our Bureau, Bengaluru
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Tata Tea Kanan Devan has introduced Tata Tea Kanan Devan Gold, a new premium Assam Dust Tea crafted for consumers seeking a richer & more indulgent tea experience. Made with select tea leaves sourced from Assam, the new blend brings together rich taste, enticing aroma, satisfying strength and a beautiful golden colour, creating a distinctive cup for everyday enjoyment.
Rooted in the rich tea-growing heritage of Assam, Tata Tea Kanan Devan Gold captures the essence of nature’s finest leaves, bringing a flavour and a touch of indulgence to every sip. This is reflected in its distinctive premium packaging, featuring sweeping green tea estates that evoke the beauty and freshness of the plantations from which the tea is sourced, said the company.
Bringing the proposition to life is the brand’s new film, “Wake up to the taste of your dreams.” The film captures the delight of discovering an elevated tea experience in an everyday moment, the company said.
Speaking on the launch, Sharat Verma, President – Packaged Beverages and Organic India, Tata Consumer Products, said, “Kanan Devan has been part of tea-drinking occasions in Karnataka for many years. With Tata Tea Kanan Devan Gold, we are taking that familiar experience a step further. By bringing together select Assam tea leaves, rich taste, inviting aroma and satisfying strength, we want to offer consumers a more premium and indulgent cup while staying rooted in what they value in their everyday tea. Our new campaign, ‘Wake up to the taste of your dreams’, brings this promise alive by turning an everyday cup of tea into a moment of discovery and delight.”
Tata Tea Kanan Devan Gold will be available across Karnataka through General Trade, followed by expansion into modern trade and e-commerce channels.
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