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Tata Starbucks continues expansion in Gujarat; Launches Vadodara outlet
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Saturday, 28 December, 2019, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Tata Starbucks Private Limited entered the Vadodara market with the launch of a brand new outlet at Centre Square mall. Delivering the iconic Third Place experience to customers, the opening marks Tata Starbucks’ seventh store in Gujarat, the 170th in the country and the eleventh city for the company’s presence in India.
“We have had an incredible journey in India so far; this year we have reached the 170th store milestone and set foot in three new cities in the same year, all in Gujarat. After having successfully opened our doors to customers across Ahmedabad and Surat, we are delighted and honoured to bring Starbucks to Vadodara and endeavour to continue to expand our footprint in India,” said Navin Gurnaney, chief executive officer, Tata Starbucks Pvt Ltd.
“Our aspiration is to delight our customers in Vadodara with the Starbucks Third Place experience that is built on three core fundamentals – the connection our partners (employees) have with our customers, our stores and our coffee,” he added.
The store will offer customers a wide range of Starbucks offerings, including the Starbucks signature espresso-based beverages like Cappuccinos, Americanos, Lattes and all-time favourites such as Cafe Mocha, Java Chip Frappuccino, Signature Hot Chocolate and Caramel Macchiato.
The stores will serve Starbucks Nitro Cold Brew, the latest in a series of coffee innovations highlighting the barista craft and high-quality coffee. It will also offer a range of Teavana teas, including the Starbucks signature tea innovation – India Spice Majesty Blend, available for those who seek a modern and reimagined tea experience.
In an effort to enhance customer experience, Starbucks is offering food items, catering to all customer needs including breakfast, lunch and everything in between with an extensive food menu comprising Indian and international favourites. The Vadodara store will offer customers more vegetarian food options as well.The extensive dessert range celebrates the culinary expertise of Starbucks and is sure to delight customers in Vadodara.
Starbucks also brings to customers in Vadodara its loyalty programme, My Starbucks Rewards, which provides members the opportunity to earn rewards and personalised benefits, ranging from a free beverage in the birthday month to free-size upgrades and special offers on food, beverages and merchandise. The store will also offer the unique Starbucks range of merchandise and Starbucks gift cards that customers across India love.
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