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Syngenta forges strategic collaboration with Al Dahra
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Saturday, 10 May, 2025, 08 : 00 AM [IST]
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Switzerland
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Enhanced connectivity in agriculture is predicted to add more than $500 billion to global gross domestic product by the end of the decade, according to the consultancy McKinsey. Sophisticated digital tools – such as sensors, drones and data analytics – are enabling new levels of precision agriculture, optimised resource use and improved decision-making, empowering farmers and transforming the sustainability of agriculture. Farm operations at the leading edge of this technology transformation are positioning themselves to thrive in this connectivity-driven future.
It is a global leader in agricultural innovation, and the company, a multinational agribusiness stewarding 400,000 acres of sustainable irrigated farmland with active operations across six continents, have announced a strategic partnership to implement its digital farm management solutions across more than 220,000 acres of farms in Romania, Serbia, Egypt and Morocco. This collaboration aims to advance sustainable agriculture at scale and enhance productivity across key regions.
By implementing its Cropwise Operations, it will be able to centralise farm data across its operations in multiple countries and production sites and optimise its farm management decisions – from the individual field level to across its entire operations. Through the collaboration, it aims to improve the sustainability of its agricultural operations, ensure long-term productivity and secure its feed supply.
Cropwise Operations is an all-in-one platform integrating modules for agronomic, financial, and administrative farm management, which will be integrated with its existing digital tools. Real-time data will enable its farm managers to quickly respond to emerging pest or disease situations, better manage water usage and irrigation efficiency, and to optimise and target their seed, fertiliser and agricultural input use.
Cropwise Operations has been fully integrated into Al-Dahra’s complex IT solutions landscape, enabling the implementation of unified corporate standards across the entire agro-holding. As a result, all business units now use the same templates, classifiers and metrics, allowing for consistent and compatible managerial reporting.
Feroz Sheikh, chief information and digital officer at Syngenta Group, said, “Our Cropwise Operations platform represents a significant leap forward in digital agriculture. By partnering with Al Dahra, we're demonstrating how data-driven insights can transform large-scale farming operations across diverse geographies. This partnership not only revolutionises farm management and optimises yields but also sets a new global standard for sustainable, data-driven farming. Cropwise digitally connects 70 million hectares of farmland at present.”
Arnoud van den Berg, group CEO at Al Dahra, said, "At Al Dahra, we're always looking for ways to push the industry forward through innovation. Our vision for the future is clear: a smart, digital infrastructure that works for us, cutting down on manual data entry and giving our employees more time to focus on what really matters. One of our biggest goals is to automate reporting as much as possible, ensuring real-time insights into everything happening on our farms. To make that vision a reality we needed the right partner, and Cropwise Operations stood out as the perfect fit for taking our farm management to the next level."
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