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Symrise & Probi join forces at Vitafoods 2025 for health-active & biotic solutions
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Saturday, 10 May, 2025, 08 : 00 AM [IST]
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Barcelona
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Symrise sets out to make a strong impact at Vitafoods Europe 2025 in Barcelona from May 20 to 22, at booth 4D55. A major highlight includes the upcoming completion of the Probi acquisition and its ongoing integration.
The company will unveil three human health solutions at the trade show. These products address key areas, including joint health & mobility, urinary health, and healthy aging. Also, the upcoming completion of the acquisition will form a special highlight. A third area focusing on pet health product solutions complement its presentation.
Chondractiv Move: The 4-in-1 mobility solution supports an active lifestyle, featuring type II collagen peptides, chondroitin sulfate, hyaluronic acid, and rosehip polyphenols. Chondractiv Move is suitable for food supplements, functional foods, and beverages, targeting 35+consumers who look for solutions to support their joints and maintain their mobility.
Cranpure M: A women health solution to support urinary health at a daily dose of 300mg. Gently processed from the high-PAC Mullica Queen variety, this cranberry powder contains high levels of proanthocyanidins (PACs) and offers a high in vitro anti-adhesion efficacy at a competitive price.
Acerowell: The solution can contribute to healthy aging by supporting metabolic health and skin anti-aging from within. Acerowell is a unique acerola product with complete polyphenol characterisation and standardisation. This allows consumers to harness the full benefits of acerola’s vitamin C and polyphenols.
In addition, six forward-thinking product concepts will showcase how it combines health actives with great taste. Clémence Boutin, application manager health EMEA, Symrise Food & Beverage, said, "We have designed our concepts to help meet evolving consumer demands in trending formats like soft chews or shots. By leveraging proprietary tools like Symvision AI, Symrise can decode emerging flavour, taste, and claim trends with precision. In addition, the ConceptScan platform can validate these concepts directly with consumers — ensuring they deliver both health benefits and a great sensory experience.”
The company will showcase novel solutions to address pet health:
Pro’Age: A pet health product solution designed to support a healthy aging journey for pets, helping them and their parents grow old together.
SPF VET’PAL: A palatability enhancer for all galenics in pet drugs and dietary supplements. SPF, the pet food palatability expert brand of the company, enables manufacturers to increase products’ acceptance, ensuring compliance for pets and peace of mind for pet parents.
Participants can gain valuable insights on palatability by attending the presentation at the Pet Conference in the Nutraceutical Showcase Theatre on May 21 at 2:30 pm and discover more at the New Ingredient Zone and the Pet Nutrition Hub.
The upcoming integration with a leading provider of biotic solutions, into the family marks a key milestone in its “One Care” journey. Its strong scientific heritage and portfolio of clinically proven biotic solutions promote health and well-being. With that, it perfectly complements and strengthens the offer.
At Vitafoods, it will introduce two powerful biotic solutions:
Mental Health: Featuring L. plantarum HEAL9 (HEAL9). Four clinical trials and over 30 publications have explored the HEAL9 strain’s impact on the gut-brain axis, showing significant improvements in cognition, mood, sleep, and stress, contributing to overall mental wellness.
Metabolic Health: A major European launch, combining the strength of L. plantarum 299V (LP299V) and L. paracasei 8700:2. A total of nine clinical trials demonstrate the efficacy of these strains, showing their potential to support metabolic health, reduce risk markers of metabolic syndrome and supporting cardiovascular health.
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