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SuperYou marks one year of redefining India’s protein snacking landscape
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Tuesday, 18 November, 2025, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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SuperYou, the protein snacking brand co-founded by actor-entrepreneur Ranveer Singh and Nikunj Biyani, has completed its first year in the Indian market, marking a significant milestone in the country’s fast-evolving functional snacking space.
Launched in November 2024, the brand has already crossed Rs 150 crore in annual recurring revenue (ARR) and sold over 15 million units across its protein wafers and chips. Operating within India’s rapidly expanding Rs 42,000-crore snacking industry, SuperYou has emerged as a strong disruptor by positioning protein as both fun and functional.
Over the past year, the company introduced four product categories Protein Wafers, Multigrain Chips, Fermented Yeast Protein Powders, and Mini Protein Wafers. These products were designed after extensive consumer insights, tapping into India’s growing demand for healthier yet flavourful snacking options.
SuperYou’s retail footprint now spans 4,500 plus modern trade and general trade outlets across major metros and Tier-2 cities. The brand has also built a substantial presence across D2C, e-commerce, and q-commerce platforms, including Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart.
Commenting on the milestone, Ranveer Singh said the brand reflects his belief in “balance, joy and authenticity,” adding that SuperYou aims to make protein accessible and enjoyable for everyday consumers—not just fitness enthusiasts.
Co-founder Nikunj Biyani highlighted India’s protein deficiency estimated to affect nearly 70% of the population—and said the company’s goal is to make protein “exciting, approachable, and a part of daily life.”
With plans to become a Rs 1,000 crore brand within the next 2–3 years, SuperYou is investing Rs 40–50 crore in R&D to strengthen its innovation pipeline. The company aims to lead India’s “better-for-you” snacking movement with technology-led, flavour-first protein products.
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