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Sunfeast Bounce launches Sunfeast Bounce Fills
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Wednesday, 02 March, 2022, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Sunfeast Bounce, the market leader in the crème biscuits segment, has launched a new product - Bounce Fills. The new offering is a milk crème centre-filled cookie and comes in two exciting flavours – Orange and Strawberry. With this innovative launch, the brand strives to upgrade the experience of fruit flavoured sandwich crème consumers.
The biscuit provides an elevated experience in the form of molten crème encased in crunchy fruit flavoured shells.
Ali Harris Shere, chief operating officer, biscuits and cakes cluster, foods division, ITC Limited, said, “Leveraging our expertise, the brand has introduced Bounce Fills which offers delicious milk creme in the popular centre-filled format. With the launch of this innovative product, we aim to bring more excitement and an elevated appeal to the fruit flavoured sandwich crème segment while delivering a delectable treat for kids.”
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